Onward BOLD offers Keller Williams brokers entry to guide era sources, amongst many different issues. This system is relaunching amid a interval of upheaval for the actual property business.
Whether or not it’s refining what you are promoting mannequin, mastering new applied sciences, or discovering methods to capitalize on the following market surge, Inman Join New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Be part of us and hundreds of actual property leaders Jan. 22-24, 2025.
As actual property firms grapple with what would be the most disruptive 12 months in dwelling reminiscence, and compete for brokers who’ve found out thrive in powerful occasions, Keller Williams on Thursday introduced that it has reimagined a well-liked teaching program for brokers.
This system was initially referred to as “Business Objective: A Life by Design (BOLD),” however in response to a press release from Keller Williams has now relaunched as “Onward BOLD.” The assertion notes that this system has already been deployed in virtually 70 Keller Williams franchises, with greater than 4,500 brokers collaborating.
Cody Gibson
“BOLD prescribes the truths to maximize your life, the models to optimize your business, and the tactics to maximize your actions,” Cody Gibson, a KW vp over teaching, mentioned within the assertion. “And, it’s all held together with accountability.”
The assertion goes on to notice that program options embrace entry to guide era methods, social media playbooks, compliance sources, and a “new gamification system to track and reward the completion of growth-oriented business habits.” It additionally consists of shopper interplay templates and accountability controls, amongst different issues.
This system’s web site goes on to notice that the curriculum attracts from the “Keller Williams library of publications, including The Millionaire Real Estate Agent” — a well-liked ebook by Gary Keller.
The web site additional notes that the “real estate industry is always changing.” That assertion is particularly true this 12 months, when a slew of antitrust fee lawsuits and settlements have upended long-standing business practices. Concurrently, excessive mortgage charges have suppressed residence gross sales and heightened competitors amongst brokerages for brokers with a confirmed observe file of closing offers in leaner occasions.
These situations have served because the backdrop to quite a lot of notable strikes by main business gamers. Compass, as an example, has aggressively pursued mergers and acquisitions this 12 months whereas additionally pushing for business rule modifications.
Then again eXp Realty — a perennial KW rival — simply revamped its profit-sharing program with a watch to bettering recruitment.
Within the case of Keller Williams, Onward BOLD is out there to Keller Williams brokers and recruits. It takes place throughout six lessons, in response to the web site, and prices $799.
The corporate’s assertion additionally consists of a number of testimonials from individuals, together with Illinois agent Brandon Blankenship who mentioned this system “taught me how to be a business owner.”
In the meantime, Texas-based agent Allison Pflaum mentioned within the assertion that she was “able to grow a phenomenal business after taking BOLD.”
Electronic mail Jim Dalrymple II
