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Reading: Lacey Chabert and Philosophy: The ‘Hallmark-Impressed’ Marketing campaign
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Michigan Post > Blog > Fashion / Beauty > Lacey Chabert and Philosophy: The ‘Hallmark-Impressed’ Marketing campaign
Fashion / Beauty

Lacey Chabert and Philosophy: The ‘Hallmark-Impressed’ Marketing campaign

By Editorial Board Published January 28, 2025 2 Min Read
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Lacey Chabert and Philosophy: The ‘Hallmark-Impressed’ Marketing campaign

It’s sort of unattainable to not love Lacey Chabert and the whole lot and something related together with her. The cotton sweet–voiced actress is a staple on the scene, warming our hearts from a really younger age and persistently delivering good issues.

This Valentine’s Day, the beloved Chabert is teaming up with the equally in style philosophy to introduce the “It Was Always You” marketing campaign. The playful trailer-style advert reminds customers that the “one they’ve been searching for was there all along”—within the type of philosophy’s purity one-step facial cleanser, America’s number-one hydrating cleanser since 1996.

Phillip Faraone/Getty Photos for philosophy

The video spotlights Chabert’s legacy within the feel-good romance style (hey, Hallmark!) and follows her character on a failed quest to seek out love that in the end ends together with her rekindling an outdated romance. The twist: It’s not her former flame however her beloved cleanser.

Having starred in additional than 40 vacation motion pictures, and with a brand new Valentine’s Day film, “An Unexpected Valentine,” debuting on the Hallmark channel on February 1, the Chabert hyperlink was “the perfect partner to bring this tongue-in-cheek campaign to life.”

Lacey Chabert stars in Phillip Faraone/Getty Photos for philosophy

The marketing campaign marks the second time philosophy has reimagined basic film themes to convey the model’s messaging to life. This spot comes on the heels of an October 2024 horror film–impressed marketing campaign starring Sarah Michelle Gellar that highlighted philosophy’s mild, non-irritating retinol.

As Chabert advised us on the finish of final yr, her love for easy skincare runs deep. “I’m always trying to teach my daughter to wash her face and to be careful what she puts on her skin,” she stated.

“It Was Always You” premieres January 28 throughout philosophy’s and Chabert’s social media channels.

TAGGED:campaignChabertHallmarkInspiredLaceyPhilosophy
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