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Reading: Large manufacturers flop in grocery store sourdough take a look at – and we would solely advocate two of 11 loaves
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Michigan Post > Blog > Business > Large manufacturers flop in grocery store sourdough take a look at – and we would solely advocate two of 11 loaves
Business

Large manufacturers flop in grocery store sourdough take a look at – and we would solely advocate two of 11 loaves

By Editorial Board Published November 12, 2025 8 Min Read
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Large manufacturers flop in grocery store sourdough take a look at – and we would solely advocate two of 11 loaves

Sourdough has boomed in recognition as a gut-healthy bread and what was as soon as a staple of bakeries is now out there in each grocery store.

Britons in search of comfort can decide up a sliced loaf in all the most important chains, however are they any good?

Within the newest version of Our Verdict, our testers blind-tasted 11 pre-cut, pre-packaged white sourdough loaves.

Judging them on flavour and texture, solely two gained their seal of approval, and a few large and standard manufacturers struggled.

Within the high spot was Bertinet Bakery’s white sourdough, scoring a mean of 8/10.

That was intently adopted by Asda’s Distinctive white sourdough, which scored 7.3/10.

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On the reverse finish had been two of the extra well-known manufacturers, Jason’s and Hovis, with a mean rating of three/10.

It is price stating that not all grocery store loaves are strictly sourdough, which historically is made utilizing solely flour, water, salt, with a “starter” created from a stay combination of flour and water which ferments to offer sourdough its distinct style.

The time period “sourfaux” has been coined for loaves that do not meet the factors – we have included the components listed for every loaf so you may make up your individual thoughts… however even then it isn’t at all times easy.

For instance, the Actual Bread Marketing campaign has questioned wording resembling “fermented flour”, as this may incorporate propionic acid, which is a preservative.

With that every one stated… Listed below are the complete outcomes:

First place: Bertinet Bakery

Value: £2.25

Common rating: 8

On first look, a slice regarded small and dense and never lots like sourdough, however appears had been misleading.

A fantastic sourness and seasoning got here via untoasted and particularly toasted, making this the closest to a freshly baked loaf of sourdough from the choice we examined.

Components: Flour, water, wholemeal wheat flour, barley flour, natural wholemeal emmer wheat flour, spelt flour (wheat), sea salt.

Large manufacturers flop in grocery store sourdough take a look at – and we would solely advocate two of 11 loaves

Picture:
Pic: Ocado

Second place: Asda Distinctive

Value: £2.44

Common rating: 7.3

Our testers felt this was the one loaf that actually regarded and felt like sourdough with its darkish and rustic crust, regardless of the longer components listing.

It had a superb flavour (although not significantly bitter), however as with a lot of the loaves within the take a look at, some discovered the feel too dense.

Components: Fortified wheat flour, water, rye flour, rapeseed oil, rice flour, salt, fermented wheat flour.

Pic: Asda

Picture:
Pic: Asda

Third place: Waitrose No.1

Value: £2.25

Common rating: 5.3

Nice scent and a bouncy, tender texture, but it surely lacked in flavour and all our testers felt it got here underbaked.

As soon as toasted, it opened up barely and had a bit extra of a bitter style.

Components: Wheat flour, water, rye flour, wholemeal rye flour, salt, wholemeal wheat flour.

Pic: Waitrose

Picture:
Pic: Waitrose

Fourth place: Tesco Best

Value: £1.95

Common rating: 5.3

Regardless of this one trying most like a bakery loaf, the style did not match – it had solely a touch of sourness. The crust was very floury, which got here out properly when toasted, but it surely did not have the most effective texture when eaten untoasted.

Components: Wheat flour, water, rapeseed oil, rye flour, fermented wheat flour, salt, flour remedy agent, rice flour.

Pic: Tesco

Picture:
Pic: Tesco

Fifth place: Co-op

Value: £2.50

Rating: 4.6

Co-op’s effort wasn’t too dense, however the crust did not have any physique to it. Once more, like a lot of the bread we tried, it got here out higher toasted but it surely lacked any flavour.

Components: Fortified wheat flour, water, yogurt, sunflower oil, rye flour, salt, yeast, rice semolina, fermented wheat flour, malted wheat flour, wheat flour, stabiliser, acidity regulator, flour remedy agent.

Pic: Co-op

Picture:
Pic: Co-op

Sixth place: Aldi

Value: £1.75

Rating: 4.5

A stodginess led one tester to match this to consuming cardboard and one other stated that when jam and butter was utilized it resembled a scone. However the flavour was higher than some.

Components: Wheat flour, water, rye flour, salt, fermented wheat flour.

Pic: Aldi

Picture:
Pic: Aldi

Seventh place: Morrisons The Finest

Value: £1.95

Rating: 4.1

This loaf lacked any sourness and was too heavy for our testers. Some felt the crust was grainy.

Components: Wheat flour, water, rye flour, rapeseed oil, salt, fermented wheat flour.

Pic: Morrisons

Picture:
Pic: Morrisons

Eighth place: Sainsbury’s Style the Distinction

Value: £1.95

Rating: 4

All our testers felt this was method nearer to white bread than sourdough, because it lacked the feel you’d anticipate and any sourness.

The crust, in response to one tester, was harking back to those we used to tear off our faculty sandwiches. Not even jam and butter may save this one.

Components: Wheat flour, water, rapeseed oil, sea salt, fermented wheat flour, soya flour, flour remedy agent.

Pic: Sainsbury's

Picture:
Pic: Sainsbury’s

Ninth place: M&S

Value: £4.25 (for a a lot larger loaf)

Rating: 3.8

Thick, dense and virtually no flavour in any respect. It was fairly robust and virtually rubbery.

Components: Wheat flour, water, durum wheat semolina, corn grits, rye flour, sea salt, malted barley flour, barley malt extract, wholemeal wheat flour, wheat flakes.

Pic: M&S

Picture:
Pic: M&S

Joint tenth place: Jason’s

Value: £2.15

Rating: 3

This got here out nicely for flavour and texture however none of our testers felt it resembled any bakery sourdough they’d ever tasted.

A soup dunker, maybe – however not one for sourdough purists, our testers stated, regardless of the easy components listing.

Components: Wheat flour, water, rye flour, salt, fermented wheat flour.

Pic: Jason's Sourdough

Picture:
Pic: Jason’s Sourdough

Joint tenth place: Hovis

Value: £2.25

Rating: 3

Too stodgy, and an excessive amount of like white bread. It had zero sourness, with our testers describing an virtually sickly style.

Components: Wheat flour, water, durum wheat semolina, wheat protein, sea salt, fermented wheat flour.

Pic: Hovis Sourdough

Picture:
Pic: Hovis Sourdough

TAGGED:bigBrandsfloploavesRecommendsourdoughSupermarkettestwed
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