A forest-rich inexperienced monogram with serif font replaces the deep reds and howling wolf profile of earlier efforts. The brand new designs purpose to strengthen the entrepreneurial spirit of the Lone Wolf model.
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Lone Wolf Applied sciences has up to date its emblem and advertising and marketing supplies in a rebranding effort meant to seize the software program firm’s distinctive mix of expertise and human-centered design, in line with an announcement Tuesday.
The 35-year-old firm tapped advertising and marketing company 1000 Watt for the revamp, which goals to strengthen the entrepreneurial spirit behind the Lone Wolf model whereas emphasizing merchandise that simplify slightly than complicate the true property journey, executives mentioned.
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“This isn’t just a new coat of paint,” Lisa Lausten, a senior vp of promoting, mentioned. “Our brand evolution represents a deeper transformation in how we serve our customers. We exist to help real estate professionals help their clients.”
Gone is the long-standing deep pink and howling wolf profile. In its stead is a classical forest-rich inexperienced monogram in a serif font with previous world aesthetic and in some makes use of, a assured, full-bodied wolf, seemingly in mid-howl. The design reiterates the corporate’s standing as one of many {industry}’s most tenured software program suppliers.
Along side the rebrand and messaging overhaul, the corporate created a 26-member proptech advisory board. The intent of the group is to assist shepherd merchandise by way of their lifecycle by offering numerous {industry} insights and market intelligence alongside the way in which.
“Together, the new brand identity and advisory board represent a company-wide commitment to developing solutions that address the challenges faced by agents, brokers, MLSs and associations in their daily work,” Lone Wolf mentioned.
The corporate has been actively reinventing itself over the past 18 months, asserting in late 2023 that it’s engaged on a “foundational” change to its main programs’ person expertise and performance.
That promise was fulfilled in July 2024 when it launched Lone Wolf Basis, new software program that it mentioned represented “both the culmination and the inauguration of the company’s multi-year mission to simplify real estate by bringing every key activity, process, and solution — from websites and CRM to CMA, open houses, transactions, back office and accounting, insights, and more — into one complete platform.”
Lone Wolf Basis consists of three new flagship experiences: Lone Wolf Transact, Lone Wolf Entrance Workplace and Lone Wolf Again Workplace. The brand new model attraction has been built-in into Basis and will probably be skilled by customers upon their subsequent login.
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