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An excellent blowdryer is important in my hairstyling routine, and possibly yours as nicely. I’ve high quality hair, however plenty of it, and each stylist who’s ever given me a blowout has instructed me my hair likes to retain water. Mix these two issues and also you’ve acquired the recipe for a protracted dry time. And everyone knows that extra styling equals extra harm, particularly warmth styling. So, I’m at all times on the hunt for styling instruments that minimize down on harm and time with out compromising on outcomes. The brand new L’Oréal Professionnel Airlight Professional hair dryer checks these packing containers after which some. It bought out inside a month of its skilled launch to salons and hairstylists, and now everybody else can get the products too.
The Backstory
First, chances are you’ll be pondering, I’ve seen an infrared blowdryer earlier than, so how is that this new? You’re not loopy. In 2022, a model named Zuvi launched its Halo Hair Dryer utilizing the first-of-its-kind infrared expertise it created. In truth, it received our 2023 Innovation Magnificence Award. Nonetheless, for Zuvi to increase its attain to the appropriate channels and hundreds of salons and stylists, it may gain advantage from partnering with a magnificence behemoth in that lane. Therefore, a partnership with L’Oréal Professionnel was born.
“L’Oréal Professionnel and Zuvi started to collaborate in January 2022 to create a professional hair dryer leveraging the patented infrared technology of Zuvi,” says Mounia Tahiri, basic supervisor, U.S. L’Oréal Professionnel. “Together, we pushed the boundaries of hair-drying technology. Zuvi’s initial innovation provided a strong foundation, and our collaboration allowed us to refine and optimize the balance of wind and heat. This created an even more powerful and efficient dryer. We brought the hairstylist professional’s expertise to this launch, co-developing with pros. It’s a true synergy of beauty and technology.”
The Advantages of This Blowdryer
What units the AirLight Professional other than others on this class is its distinctive strategy to drying hair. “Instead of relying solely on conventional convection heat, which can be harsh on hair, it is augmented with infrared light,” says Tahiri. This permits it to dry hair quick with out harm. After I first tried Zuvi in 2022, I cherished the eco-friendly mission, expertise and design, however my dry time wasn’t actually impacted. With the Airlight Professional, my hair dried considerably quicker. It practically minimize it in half. I set a timer, and my very-long, loves-to-retain-water hair was totally dry in 10 minutes.
That’s due to the AirLight Professional’s expertise, which Tahiri says mimics nature’s means of drying. “Think of a rainforest: After a downpour, the combination of sunlight and gentle breezes quickly dries the lush vegetation,” she explains. “We’ve replicated this process. Our infrared light, a powerful yet gentle form of infrared, works in tandem with convection technology. Its 17-blade motor generates high-speed wind, up to 130mph. The infrared light and convection heat warm the hair while the precisely engineered airflow efficiently wicks away moisture. This synergistic approach delivers fast drying, without damage, and leaves hair looking and feeling healthy.”
Me, making an attempt the AirLight Professional for the primary time.
BUY NOW – $475
The dryer comes with two magnetic attachments: a diffuser and a concentrator. There’s additionally a complementary app, which helps you to personalize your blow-dry classes. “AirLight Pro also offers customization beyond compare,” says Tahiri. “Our app allows you to tailor the settings precisely to your hair type and desired style. Whether you have fine, thick, curly or straight hair, you can control the temperature and airflow to achieve optimal results. It’s like having a personalized stylist built into your hair dryer.”
