Quickly, your Louis Vuitton-monogrammed cosmetics bag can have the proper matching contents. As revealed to Vogue, the French trend home is making its extremely anticipated debut within the make-up world this fall with La Beauté Louis Vuitton—and on the helm is none aside from legendary make-up artist Dame Pat McGrath, who has been named the posh label’s inventive director of cosmetics.
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftmanship, creativity and innovation,” McGrath mentioned in a press release. “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
For now, Louis Vuitton is maintaining the small print beneath wraps, solely teasing photographs of swatches embossed with its signature monogram. However Vogue managed to get some inside intel. In response to the outlet, the gathering will embody 55 (!) lipsticks, 10 tinted lip balms, eight eyeshadow quads, and, in true Louis Vuitton trend, a lineup of “small leather goods” to carry the merchandise, together with lipstick circumstances and mini trunks. Stylish!
That’s all McGrath would reveal for now, although she did supply a fantastically cryptic gimpse into what we will anticipate from the packaging and shade lineup. “It’s about the art of living,” she continued. “It’s the textures of the leathers, the colours from the collections, the codes of the house—these have all been springboards to the imagination and every detail has been considered with the same level of artistry as the maison’s most legendary creations.”
And if that wasn’t sufficient to get luxurious trend and wonder afecionados buzzing, McGrath made one ultimate factor clear: “This is just the beginning,” she teased, including that she and Louis Vuitton are “setting a new standard in luxury beauty.” Keep tuned for extra particulars.
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