Bocker manufactures the Agilo furnishings raise that was utilized in Sunday’s daring daytime heist.
The day after thieves made off with a haul of France’s Crown Jewels value €88m (£76m), the agency posted {a photograph} displaying the raise contained in the police cordon subsequent to the Paris museum with the tagline “when you need to move fast”.
Posted on Instagram, Fb and LinkedIn, it exhibits the automobile’s ladder propped up towards the aspect of the constructing, telling potential patrons the raise can carry “up to 400kg of treasures at 42m per minute – as quiet as a whisper”.
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“We were shocked that our lift had been completely misused for this robbery, as it is not approved for transporting people,” he mentioned. “And certainly not intended for burglaries.
“As soon as the preliminary shock had subsided and it was clear that nobody had been injured, black humour took over.
“We brainstormed a bit and played slogan ping pong. My wife finalised it with her marketing team on Monday morning.”
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0:35
Second thieves escape Louvre in jewel heist
Customers have typically seen the humorous aspect, with one Instagram remark saying the publish “might be the best ad I’ve seen this year” and one other suggesting the corporate deserves “the Oscar for the cleverest advertising”.
Mr Bocker mentioned “99% of the feedback ” has been “thoroughly positive”. “We understand that not everyone shares this sense of humour. Humour rarely, if ever, appeals to everyone, but the vast majority laughed heartily.”
As of Friday afternoon, greater than 40,000 individuals had favored the publish on Instagram.
The CEO mentioned his firm has had enquiries from around the globe and “many congratulations on our successful marketing campaign”.
Picture:
A police officer swabs the raise for any traces of proof. Pic: Louvre
The raise utilized by the thieves belonged to one of many agency’s prospects, who rents out furnishings lifts within the Higher Paris space, he defined.
“During a demonstration on how to use the furniture lift, it was apparently stolen and reported as such by our customer,” Mr Bocker mentioned. “It appears that the company’s branding has been removed and the number plates replaced.”
The Louvre reopened to guests on Wednesday, having shut shortly after the heist came about on Sunday morning.
The eight stolen objects stay lacking and the thieves, who escaped on motorbikes, are nonetheless at giant.
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2:36
Louvre: How ‘heist of the century’ unfolded
Museum director Laurence des Vehicles provided to resign when she appeared earlier than French senators on Wednesday, admitting that the four-minute raid was a “terrible failure” and that the location’s safety cameras, which don’t provide full protection of the constructing’s facade, had been insufficient.
It got here simply months after staff went on strike, warning of power understaffing and under-resourcing, and saying there have been too few eyes on too many rooms.
