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Michigan Post > Blog > Michigan > Michigan Legal professional investigates Pure Tonic Advertising for ticket rip-off
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Michigan Legal professional investigates Pure Tonic Advertising for ticket rip-off

By Editorial Board Published July 18, 2025 6 Min Read
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Michigan Legal professional investigates Pure Tonic Advertising for ticket rip-off

LANSING, Mich. (WLNS) — Michigan Legal professional Normal Dana Nessel launched an investigation into an abroad firm known as Pure Tonic Advertising and Ticket Squeeze for allegedly working a ticket resale scheme to focus on shoppers shopping for tickets on the College of Michigan’s Hill Auditorium.

Nessel says her workplace is looking for the operator of the Ticket Squeeze web site.

Pure Tonic Advertising is predicated in Seychelles. Nessel alleges that Pure Tonic operated the web site thehillauditorium.com. The web site seems to be the official website for Hill Auditorium, however it’s unrelated to the venue or the college.

Nessel alleges that clients can be redirected to ticketsqueeze.com to buy, the place tickets have been bought at ‘grossly extreme’ costs posing as ‘cheaper’ or ‘low’ charges.

The Division of Legal professional Normal says it hopes to study whether or not these entities have used extra impostor web sites to deceive shoppers statewide. 

“Misleading customers into thinking they are purchasing tickets from a trusted source, while charging them excessively high prices is unlawful,” Nessel stated in a information launch despatched to six Information. “I appreciate the University Musical Society for bringing this matter to our attention. My office will continue to investigate and pursue bad actors to protect Michigan consumers from this kind of exploitation.” 

Nessel’s workplace says one buyer thought he was shopping for tickets from an official website and reported paying $1,263.95 for 2 tickets to a Berlin Philharmonic efficiency by the web site. The identical tickets have been listed at $125 every by the official UMS web site.

“The rise of ticket resellers who purchase tickets solely for the purpose of making money off of unsuspecting customers has been a scourge in the performing arts industry,” stated Sara Billmann, Vice President of Advertising & Communications for the College Musical Society, throughout the information launch despatched to six Information. “In addition to the direct harm caused to customers by predatory secondary market pricing and absurdly high fees, nonprofit arts organizations are also seriously impacted, both financially and reputationally. We are grateful to the Attorney General’s office for taking these complaints seriously and for working so hard to protect consumers.” 

Nessel reissues her On-line Ticket Buying shopper alert to remind folks of the following pointers when shopping for tickets on-line:

Know the seller: Shoppers are inspired to verify they’re shopping for from a good web site, particularly earlier than offering any private monetary info. Anybody can arrange a “spoof” web site with an online handle that’s just like the professional ticket vendor’s handle. Except for potential licensing and trademark violations, “spoof” web sites might provide shoppers overpriced or counterfeit tickets and expose the buyer to identification theft. 

Conduct analysis: Shoppers unfamiliar with a specific ticket vendor can name the Legal professional Normal’s Client Safety Workforce at 877-765-8388 and ask if we now have any complaints on file concerning that vendor. Keep in mind, nevertheless, that the absence of filed complaints doesn’t assure a vendor’s legitimacy; it merely signifies that the Client Safety Workforce has not obtained any complaints in regards to the vendor. As an extra useful resource, shoppers can analysis the ticket vendor on the Higher Enterprise Bureau’s nationwide web site. 

Use credit score: If buying tickets on-line, particularly by way of a web based public sale website, it’s endorsed that customers full their transaction utilizing a bank card. Buying tickets with a bank card usually offers shoppers with protections that they’d not in any other case have in the event that they bought the tickets utilizing money, examine, or apps like Venmo and Money App. Added protections with bank cards embody the flexibility to dispute a cost if an occasion is canceled or in the event that they obtain counterfeit tickets {that a} venue refuses to honor. Attempt to decide on sellers with lengthy histories of happy clients and ensure the web bid quantity is listed in American {dollars}. 

Store securely: If an internet site begins with “https,” the “s” signifies that the web site is “secure.” Usually, the “s” is not going to seem within the internet handle till shoppers entry the order web page of the location the place they’re requested to enter their private info. One other indicator of a safe web site is a graphic of a closed lock situated on the backside of the display. Safe web sites take precautions to make sure that others can not see and duplicate the non-public info shoppers present. 

Pure-Tonic-Petition-for-Civil-Investigation-RedactedDownload

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