February 4th, 2023, Michigan native TooTurntTony “Tony” revealed his next big move – a boozy beverage. In collaboration with Boston based NOCA Beverages, TooTurntTea (@drinktooturnttea) is a ready to drink 5% lemon iced tea. The key feature is no carbonation – hoping to be an alternative to the saturated carbonated seltzer industry.
Growing up in the suburbs of Michigan, Tony creates content with his family full time to his over 20M social media followers across TikTok, YouTube and Instagram. HIs popularity rose during the COVID-19 pandemic when his first few viral videos included his infamous mother, @tooturntmom. Since then, Tony has worked with some of the biggest brands in the industry, using his social media as a marketing tool including Fireball Whisky, Amazon, Bluechew, Celsius and Tinder just to name a few.
Launching in March 2023, TooTurntTea will be available in 22 states with more on the way. Fans can expect the beverage to retail for $16-19 per 12 pack depending on the retailer. Tony, known for his wild and fun content, sees the TooTurntTea as his next big venture, and his first consumer facing product.
“I am really proud of what we have created with NOCA – the flavor and nutritional facts are just right, we know it will be a major hit. We have worked with NOCA on a brand level for their boozy water in the past – and from the first day we tried the product it was a brand we totally resonated with. Making a co-branded product was the next logical step to take the relationship to the next level” said manager Coleton Dawson.
With over 2 billion views per year, the product should be making waves across social media platforms. Tony’s teaser videos for the previously unreleased product totalled over 10M views. Analyzing the comments on the posts, fans are eager to get their hands on the product and try it for themselves come March. The Instagram page @drinktooturnttea already has amassed over 40,000 followers prior to the official product launch.
TooTurntTony started his career in 2020, filming videos with his family during quarantine. Working in the New York film industry for a short time, Tony moved back to MI and started creating short form videos on TikTok with his family. Fast forward 3 years, Tony boasts more than 20M followers across socials and is one of the largest influencers in the world. The family consists of sister @toomuchmariaaa (Maria Dawson), brother @toodirtydom (Dominic Dawson), mother @tooturntmom (Lisa Dawson), and father @tooturntgordie (Gordie Dawson). Tony’s team is led by manager Coleton Dawson.
NOCA is the first bubble-free boozy beverage brand. NOCA brings to market the smoothest boozy beverages possible that never leaves consumers feeling full or bloated. Headquartered in Boston, MA, and led by three college friends, NOCA is currently distributed in 15 states and quickly expanding across the country. For more information about NOCA and where to find a store near you, please visit https://drinknoca.com/.
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