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Michigan Post > Blog > Tech / Science > New web guidelines enforced from in the present day – however this grieving mom is sceptical they’ll work
Tech / Science

New web guidelines enforced from in the present day – however this grieving mom is sceptical they’ll work

By Editorial Board Published July 25, 2025 9 Min Read
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New web guidelines enforced from in the present day – however this grieving mom is sceptical they’ll work

“People always think: ‘Oh, that’s not going to happen to me, it’s not going to happen to my child,'” says Ellen Roone. 

She’s sitting in her peaceable backyard in Cheltenham, bumblebees trundling round within the bushes behind her.

“I didn’t expect it to be my child.”

Picture:
Ellen Roome

Jools, Ellen’s son, was 14 years outdated when he took his life in 2022. It is thought he had been watching dangerous content material on-line when he died.

Ellen was the one who discovered him.

Jools was humorous, into martial arts – the truth is, he was a black belt in kung fu at simply 10 years outdated – and he was widespread.

This weekend, his college pals are all heading to Ellen’s home to assist her mark what must be his 18th.

They arrive yearly to have fun his birthday, and there are indicators of how cherished he’s all around the home – photos, a small picket dinghy painted pink within the backyard, his identify written down the aspect in curly script.

When Jools handed away, Ellen grew to become a part of a small however rising group of fogeys within the UK whose kids have died after seeing dangerous content material on the web.

At this time, Ofcom, the communications regulator, begins imposing new guidelines to guard the UK’s kids on-line.

Jools Sweeney's mum described him as funny and popular. Pic: Ellen Roome

Picture:
Jools Sweeney’s mum described him as humorous and widespread. Pic: Ellen Roome

The brand new guidelines imply “highly effective” age verification techniques should be in place on pornographic content material, and social media algorithms should be altered to cease dangerous content material popping up on younger folks’s feeds.

However Ellen, and most of the bereaved dad and mom she campaigns with, aren’t happy – for them, the principles do not go far sufficient.

“At the moment, you’ve got massive gaps still where it’s not safe,” she says.

“Online platforms are having to do age verification. Is that going to work? Children are quite clever. They find loopholes of how to get around these things.”

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 What is AI facial age estimation?

1:36

What’s AI facial age estimation?

She’s not alone in her scepticism.

Greater than 100 miles away in a Warrington youth membership, a gaggle of 15 youngsters have given up one in all their first afternoons of summer time holidays to speak about what they’ve seen on-line.

When requested in the event that they’ve seen dangerous or inappropriate content material on-line, one in all them, a 17-year-old referred to as Amy, replies: “More than I can count.”

When she describes the issues she has been despatched or scrolled by on social media, it is clear she’s not exaggerating.

17-year-old Ryan called the internet a "very, very malicious place"

Picture:
17-year-old Ryan referred to as the web a “very, very malicious place”

Ryan, one other 17-year-old, nonchalantly describes the web as a “very, very malicious place”.

“If you’re going into an online space and you’re expecting simplicity and everything to be nice and tame, you’re going in quite naive,” he says.

Lucas and his twin brother are simply 12 years outdated and even they’ve seen language that “can be quite explicit for children around my age”, he says.

However the younger folks right here at Warrington Youth Zone aren’t all satisfied these new guidelines are going to make a distinction.

Lots of them assume their friends will simply discover methods across the content material controls.

Young people gathered at the Warrington Youth Zone to talk to Sky News about online safety

Picture:
Younger folks gathered on the Warrington Youth Zone to speak to Sky Information about on-line security

“If people are that determined to have an over-18s account, nothing is really going to stop them,” says 15-year-old Freya.

Peter Kyle, the know-how secretary, is extra optimistic.

“Finally, we [have] platforms who are having to verify people’s age before they access material and there will be very steep sanctions if material finds its way into children’s hands and it is inappropriate,” he says.

He is happy with these new rules; they’re the primary of their form on this nation.

Not solely are there a lot stricter guidelines in place, Ofcom, the communications regulator, additionally has vital powers if firms do not comply.

It might probably impose fines of as much as £18m or 10% of income and, in very severe instances, cease websites working within the UK, all within the identify of cleansing up the web “cesspit” he says the UK’s kids have grow to be used to.

“It is indistinguishable for them as to what’s going to come up next [in their feeds].

“They do not know whether or not it will be one thing wholesome that they need to see or whether or not it’s one thing criminally violent or exploitative or damaging.”

There’s plenty of cynicism about these new rules.

Some people are suspicious about privacy. “Extremely efficient” age verification can include bank or ID checks or even AI tools that estimate people’s ages.

The chief executive of Yoti, one of the companies now offering these age-checking tools, says he would be “out of enterprise” if he didn’t look after users’ data.

Robin Tombs added: “Over time, folks will get snug [and] belief that whether it is well-regulated, you are able to do this with privateness.”

Marcus Johnstone from PCD Solicitors

Picture:
Marcus Johnstone from PCD Solicitors

Others fear that extra youngsters will find yourself being criminalised.

Marcus Johnstone, a lawyer who specialises in sexual crimes, says: “You’re not going to be able to stop teenagers watching pornography.”

“The schools, the colleges they’re at, everybody’s watching pornography so they will want access to that.

“It can end in criminalisation of extra younger folks as a result of they’ll need to discover that materials and if it isn’t accessible on the simple entry websites the place they could discover it now, then they’ll go on to the unlawful websites.”

Ofcom’s response to that concern was that these guidelines are about creating societal change as a lot as technological blocks on content material.

“It’s about what we as a society say is normal for our online experiences,” says Jessica Smith, on-line security principal on the regulator.

Others, like Ellen, need the principles to go a lot additional.

She helps an all-out ban of under-18s on social media, saying an Australia-style ban of under-16s would not go far sufficient.

“At 16, you’re still quite naive and young. I remember thinking I was very mature at 16. Looking back, I really wasn’t,” she says.

Peter Kyle, whereas celebrating the brand new guidelines, is sensible.

“I’m not telling each dad or mum on the market that [from today], each single nook of the web goes to be protected for his or her youngsters to be on, or that some content material will not slip by.

“But what I am saying is that I am expecting a step change in children’s experience.

“They’ll discover the distinction. For the primary time for the reason that creation of the web, dad and mom and kids will discover a distinction of their on-line expertise.”

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