Together with a brand new identify and emblem, Hive MLS has set its sights on releasing new instruments obtainable to 18 MLS and Realtor Affiliation members throughout North Carolina and Georgia, executives informed Inman.
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A number of months after teasing an upcoming rebrand, North Carolina Regional MLS has revealed its new identify: Hive MLS.
Daniel Jones | Credit score: Hive MLS
“Bees are nature’s ultimate team players, and their hive represents an unwavering model of efficiency and cooperation with humility,” Hive MLS CEO Daniel Jones mentioned in a written assertion on Thursday. “Our new name embodies our mission to create a supportive environment where Associations, MLSs, real estate agents, brokers, and clients collaborate to succeed.”
Hive MLS is a wholesale cooperative MLS, that means member associations and MLSs pay the regional MLS a wholesale worth per member after which cost their members a retail worth of their option to entry the MLS.
The becoming a member of MLSs live on in identify solely, whereas Hive MLS offers the MLS companies that the person MLSs themselves used to supply on to the associations and MLSs, who then re-sell the companies to their subscriber base, in line with a earlier Inman article.
Hive MLS has 18 MLSs and Realtor Associations beneath its umbrella. Nearly all of its members are in North Carolina, with Hive MLS additionally including three Georgia members in July. Savannah MLS, Athens Space Affiliation of Realtors and its Traditional MLS, and the Realtors of Larger August will formally change over to the Hive MLS system through the first quarter of 2025.
The rebrand additionally extends to Hive MLS’ product suite, Hive Options, which incorporates 16 itemizing and transaction administration instruments, entry to real-time market insights and analytics, neighborhood engagement instruments, and complete coaching modules that preserve members on the slicing fringe of tech and regulatory adjustments.
“Our new Hive brand name showcases our commitment to Associations and MLSs to maintain their independence with their subscribers while simultaneously turbo-boosting their efficiency,” Jones mentioned in an announcement. “With Hive MLS, we’re taking this ethos to the next level, empowering our Associations, MLSs, and brokers with best-in-class solutions and support they need.”
In a cellphone name with Inman, Jones mentioned the rebranding course of started final fall and represents Hive MLSs progress since he took the helm in 2019. Over the previous 5 years, Jones mentioned Hive MLS has up to date its governance mannequin, improved compliance, and added a coaching division — all of which has stoked natural member progress all through North Carolina and extra not too long ago, Georgia.
“We started talking about it around this time last year and formed a rebranding committee,” he informed Inman. “But we really started kicking it into gear when in when our Georgian members started joining us in May.”
Jones mentioned the brand new identify and emblem is simply step one of Hive MLS’ evolution. Hive Options will bear an enlargement over the approaching months with new web site syndication and itemizing aggregation instruments.
“We’re working with Modern.tech as our engineering business partner,” he mentioned. “We now have a business partner that’s really just focused on the technical engineering portion of what we’d like to do. So now if we have a vision or whatever, we actually have a group that can help us make it happen.”
Hive MLS will formally launch on the North Carolina Realtors Conference and Expo from Oct. 19-22, the place attendees can meet the Hive staff and get a sneak peek at a number of the group’s new options.
“All of our growth has happened organically,” he mentioned. “It hasn’t been in our strategic plan. People have taken notice of what we’re doing and they’ve come knocking on our doors to see what we’ve got.”
“So, we’re excited to share the ‘buzz’ of Hive MLS at the NC Realtors Expo,” he added. “It’s the perfect venue to showcase our new vision and share the ‘busy’ ways we plan to help real estate professionals across the region succeed.”
Electronic mail Marian McPherson
