Ocado Group, the net grocery know-how supplier, is embarking on a strategic shake-up which incorporates the appointment of its first chief income officer because it tries to revive its flagging inventory market valuation.
Mr de la Vega will be a part of Ocado Group from Atos, the specialist in digital transformation, the place he was international head of gross sales.
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He’ll report back to Tim Steiner, the Ocado co-founder and chief government.
Ocado Group workers have been notified about his appointment on Tuesday afternoon.
His mandate will probably be to construct new partnerships and preserve current ones, in addition to main Ocado’s international know-how gross sales efforts in new areas comparable to prescription drugs and attire, into which it has expanded lately.
The corporate stated in July that its exclusivity preparations with a variety of prospects would “roll off in the majority of markets where Ocado’s technology is already live”, though it doesn’t specify which companions it was referring to.
Within the UK, it serves a number of prospects, together with Marks & Spencer – via Ocado Retail – and Morrisons.
Ocado’s grocery companions embody Aeon in Japan, Alcampo in Spain, the Australian chain Coles, and Lotte in South Korea
Its non-grocery companions embody McKesson in Canada.
Shares in Ocado Group slumped final month when Kroger, its key US-based retail associate, stated it might take a “hard look” at future automated warehouse investments.
The assertion wiped roughly £500m off Ocado’s worth in a single day.
Shares in Ocado Group closed on Tuesday at 234.4p, giving the corporate a market capitalisation of slightly below £2bn.
The inventory has fallen by almost 40% within the final 12 months.
Ocado Group declined to remark.
