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It’s no atypical Tuesday as a result of Olivia Rodrigo’s first Lancôme marketing campaign has formally dropped, celebrating 10 new shades of the model’s beloved L’Absolu Rouge Drama Matte Lipstick ($35), now with upgraded packaging and a refreshed system. The launch comes simply weeks after the 21-year-old singer-songwriter was named world model ambassador for the enduring French magnificence big.
Within the marketing campaign imagery making waves throughout the web, Rodrigo wears shades 399 Haute en Pink and 430 Plum Habit. Within the glamorous images, she stuns in monochrome outfits that complement every matte lipstick fantastically, alongside along with her signature winged eyeliner, voluminous lashes and a contact of blush.
“The selection of lipstick shades for Olivia’s campaign was carefully chosen to reflect her personal style,” Marie-Eve Dove, International Advertising VP, Lancôme, instructed Forbes. “We wanted to highlight the intense, rich colors of the L’Absolu Rouge Drama Matte collection, which offers a wide range of shades that suit every skin tone. The contrast between the bold lip colors and Olivia’s natural, minimal makeup was designed to showcase the modern, sophisticated vibe of the collection.”
Lancôme
Lancôme
Store the Shades
The packaging is as luxe because it will get, full with a gold petal design and the oddly satisfying click on mechanism that releases the cap and snaps it again into place. However past its aesthetic attraction, the system is supercharged to ship a surprisingly moisturizing matte end you’ll truly need to attain for this winter.
“Looking into the science, The L’Absolu Rouge Drama Matte formula is unique due to its use of light diffusing powders, which create a soft-focus effect and ensure a smooth, even application,” Dove added in dialog with Forbes. “The lipstick’s high coverage is paired with an innovative blend of intense pigments and hydrating ingredients like ceramides and our unique blend of Grand Rose Extracts. This ensures the color applies evenly, without drying or flaking, while keeping lips feeling comfortable.”
Offered? Store a pair extra of the brand new shades we’re loving under.
