Trouva, an internet market for style boutiques, is looking a halt to buying and selling whereas it explores its fourth sale in lower than three years.
Trouva is now owned by Challenge J alongside Fy!, a house and residing market which is unaffected by the sale course of.
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The corporate provides a platform for impartial outlets and boutiques which would not have an internet presence to promote their merchandise.
A supply near the corporate stated it had taken the choice to pause orders and gross sales through the seek for a brand new proprietor so as “to protect customers and sellers”.
Since 2022, Trouva has been owned at varied factors by Made.com, which itself subsequently collapsed, then briefly by Subsequent, after which a automobile referred to as Re:retailer.
It was acquired by Challenge J final 12 months.
“This has been an incredibly difficult decision, but we have decided to focus our efforts on building the Fy! brand and explore the options for a sale of Trouva,” Jonathan Thomson, co-founder of Challenge J, stated.
“By exploring a potential sale, we are creating an opportunity for Trouva to continue its journey.
“We imagine that is in one of the best pursuits of the enterprise, boutiques and the group.
