Phoenix Group, the FTSE-100 pensions supplier, is plotting to rebrand itself utilizing the historic Customary Life identify it acquired 4 years in the past.
Metropolis sources mentioned an announcement was probably concerning the name-change within the coming months, though they insisted {that a} closing choice had but to be taken.
If it does go forward, it could see the Customary Life identify returning to the London Inventory Trade for the primary time since Customary Life Aberdeen made the ill-advised choice to vary its identify to the often derided abrdn in 2021.
Customary Life is without doubt one of the Metropolis’s most venerable manufacturers, and was structured as a mutual for a lot of its existence.
“Customary Life is a powerful model with 200 years of historical past and the model we’re utilizing to develop our enterprise throughout three markets.
“You may have seen at our recent AGM we changed our articles of association to allow us to rebrand with board approval, rather than shareholder approval.
“This board approval hasn’t occurred.”
He declined to touch upon the corporate’s future intentions.
