A toy firm should pay $71.5m (£53m) for making dolls infringing the identify and likeness of a US teen pop group.
OMG Girlz sued MGA Leisure over its LOL Shock! OMG dolls, arguing the corporate had copied their look and model.
On Tuesday, the group lastly received the long-running mental property case after a California jury agreed that they had been ripped off.
It awarded $17.9m (£13.3m) in actual damages and $53.6m (£39.9m) in punitive damages, saying their “trade dress” and “name, likeness and identity” had been infringed.
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The payout goes to the group’s three members – Zonnique Pullins, Bahja Rodriguez and Breaunna Womack – and to Pullins’ mom and stepfather, Tameka ‘Tiny Harris’ and Chris T.I. Harris.
OMG Girlz – who shaped in 2009 and have 232,000 Instagram followers – celebrated the win on social media.
“This is for creatives everywhere,” Rodriguez wrote.
“No longer will we be bullied into silence when it comes to others profiting off of our ideas and creativity.”
The authorized motion started in 2020 when MGA disputed a cease-and-desist discover from the group.
Counter claims had been filed and the primary trial started in January 2023, but it surely was later declared a mistrial.
The toy firm received a second trial however OMG Girlz efficiently appealed and took it to a 3rd court docket showdown.
MGA Leisure at all times strongly denied the claims.
Its lawyer reportedly instructed the court docket throughout closing arguments the declare was “baseless and offensive”, arguing greater than 40 million of the dolls had been bought with out buyer confusion.
