We collect cookies to analyze our website traffic and performance; we never collect any personal data.Cookies Policy
Accept
Michigan Post
Search
  • Home
  • Trending
  • Michigan
  • World
  • Politics
  • Top Story
  • Business
    • Business
    • Economics
    • Real Estate
    • Startups
    • Autos
    • Crypto & Web 3
  • Tech
  • Lifestyle
    • Lifestyle
    • Food
    • Beauty
    • Art & Books
  • Health
  • Sports
  • Entertainment
  • Education
Reading: PR-savvy and now lastly a knight – Beckham at all times knew the right way to activate the appeal
Share
Font ResizerAa
Michigan PostMichigan Post
Search
  • Home
  • Trending
  • Michigan
  • World
  • Politics
  • Top Story
  • Business
    • Business
    • Economics
    • Real Estate
    • Startups
    • Autos
    • Crypto & Web 3
  • Tech
  • Lifestyle
    • Lifestyle
    • Food
    • Beauty
    • Art & Books
  • Health
  • Sports
  • Entertainment
  • Education
© 2024 | The Michigan Post | All Rights Reserved.
Michigan Post > Blog > Politics > PR-savvy and now lastly a knight – Beckham at all times knew the right way to activate the appeal
Politics

PR-savvy and now lastly a knight – Beckham at all times knew the right way to activate the appeal

By Editorial Board Published June 14, 2025 4 Min Read
Share
PR-savvy and now lastly a knight – Beckham at all times knew the right way to activate the appeal

A sporting icon courted by prime ministers previous and current, newly knighted Sir David Beckham is famend for being extraordinarily media savvy.

Talking about Sir Alex Ferguson within the interview, canny Sir Becks heaped reward on his outdated boss in our interview. However he’d been much less complimentary about his outdated boss in a dialog with prime minister Gordon Brown, I later discovered.

PR-savvy and now lastly a knight – Beckham at all times knew the right way to activate the appeal

Picture:
Sir David took half within the closing ceremony on the Beijing Olympics. Pic: Reuters

I would travelled to Beijing with Mr Brown, through Afghanistan, and we spent the ultimate night of the Video games on the handover get together, when Boris Johnson – then London mayor – famously spoke in his speech about “wiff waff” (desk tennis) coming house.

Throughout his Beijing go to, Mr Brown had been selling the concept of a Nice Britain soccer staff competing on the 2012 Video games and there was hypothesis about Sir Alex being the staff’s coach.

“Aah, Sir Alex,” Becks stated wistfully and apparently affectionately after I requested him about being re-united along with his former Manchester United supervisor in the course of the interview. “Like a father to me.”

Later, on the flight house to the UK, after I informed Gordon Brown in regards to the interview, the prime minister laughed. “That’s funny,” he stated.

“Why?” I requested him.

He replied: “He told me ‘If Sir Alex is manager, he won’t pick me!'”

Beckham performed for Fergie at Manchester United from 1995 till 2003, when he joined Actual Madrid amid claims that Ferguson disapproved of the participant’s showbiz way of life.

By 2008 he was taking part in for LA Galaxy within the US.

However regardless of his canny, PR-savvy solutions in my interview, I noticed him work the room that night time in Beijing and glad-hand relentlessly.

He gave each interview requested of him and turned on the appeal on behalf of UK PLC to everybody current.

For politicians and prime ministers, sportsmen and girls like Beckham are pure gold. David Cameron was additionally a fan and was photographed sitting alongside Becks on the London Video games.

David Beckham and David Cameron sat next to each other at London Olympics event. Pic: Reuters

Picture:
David Beckham and David Cameron watched BMX collectively on the London Olympics. Pic: Reuters

When “Goldenballs”, as spouse Victoria referred to as him, retired from soccer a 12 months later, a No 10 spokesman gushed: “The prime minister’s view is that David Beckham has been an outstanding footballer throughout his career.

“However not solely that, he has been an excellent ambassador for this nation, not least if we bear in mind all of the work he did on serving to us win London 2012.”

There was indeed a Great Britain men’s football team at the Olympics, but it was coached by former England legend Stuart Pearce, not Sir Alex.

And Pearce, nicknamed “psycho” for his aggressive style on the pitch, didn’t pick Becks either, though he claimed he’d faced pressure from Downing Street to include him.

Then in 2017, David Cameron’s former spin doctor Craig Oliver claimed a senior Tory cabinet minister – thought to have been George Osborne – suggested giving Becks a peerage and appointing him sports minister in a 2013 cabinet reshuffle.

That never happened either, obviously, though at least now David Beckham is also a knight – just like his “father determine” Sir Alex.

TAGGED:BeckhamCharmfinallyknewKnightPRsavvyTurn
Share This Article
Facebook Twitter Email Copy Link Print

HOT NEWS

Heba Hadi: From Denmark to Dubai, Snapchat Growth, and a Fast-Selling Fashion Brand

Heba Hadi: From Denmark to Dubai, Snapchat Growth, and a Fast-Selling Fashion Brand

BusinessTrending
February 2, 2026
Dr Mohsen Mostafa Kamel Elnidany: Redefining Leadership and Innovation in the Global Sports Business

Dr Mohsen Mostafa Kamel Elnidany: Redefining Leadership and Innovation in the Global Sports Business

Mohsen Mostafa Kamel Mohamed Elnidany is a prominent sports entrepreneur and international sports leader whose…

February 1, 2026
Dominion Wealth Management: A Modern Steward of Global Wealth

Dominion Wealth Management: A Modern Steward of Global Wealth

In an increasingly complex and fast-moving financial world, sophisticated investors seek more than transactional advice.…

January 26, 2026
Tensions Around Venezuela: APUDSI Calls on Indonesian Villages for Economic Vigilance and Composure

Tensions Around Venezuela: APUDSI Calls on Indonesian Villages for Economic Vigilance and Composure

Jakarta, January 4, 2026 – In light of the geopolitical developments involving Venezuela and the…

January 6, 2026
Ioannis Antypas on Helping Businesses Expand Into Saudi Arabia and the Middle East

Ioannis Antypas on Helping Businesses Expand Into Saudi Arabia and the Middle East

When it comes to expanding into new regions, success depends not only on strategy but…

January 3, 2026

YOU MAY ALSO LIKE

Thousands and thousands might see county council elections delayed once more

Elections to native councils serving thousands and thousands of individuals may very well be delayed for a second 12 months…

Politics
December 18, 2025

Bomb disposal robotic deployed to parliament to deal with field of Christmas playing cards with MP’s title on it

A minister has made the Met Police's naughty checklist after a field of unsent Christmas playing cards triggered a lockdown…

Politics
December 18, 2025

Jess Phillips on tackling violence towards ladies and ladies: ‘I’ve tried to speak to my kids about strangulation – it isn’t regular sexual behaviour’

There have been three methods by three successive governments to deal with violence towards ladies and ladies (VAWG) since 2010,…

Politics
December 18, 2025

Labour MPs urge Residence Workplace to make sure settled standing modifications don’t pull assist for Hong Kongers

Dozens of Labour MPs have referred to as on the federal government to make sure modifications to everlasting residency necessities…

Politics
December 18, 2025

Welcome to Michigan Post, an esteemed publication of the Enspirers News Group. As a beacon of excellence in journalism, Michigan Post is committed to delivering unfiltered and comprehensive news coverage on World News, Politics, Business, Tech, and beyond.

Company

  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • Accessibility Statement

Contact Us

  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability

Term of Use

  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices

© 2024 | The Michigan Post | All Rights Reserved

Welcome Back!

Sign in to your account

Lost your password?