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Michigan Post > Blog > Business > Premiership Rugby-backer CVC faucets Ares in sports activities debt plan
Business

Premiership Rugby-backer CVC faucets Ares in sports activities debt plan

By Editorial Board Published October 15, 2025 5 Min Read
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Premiership Rugby-backer CVC faucets Ares in sports activities debt plan

The proprietor of stakes in Six Nations and Premiership Rugby and the highest flights of French and Spanish soccer is in talks with a pack of monetary giants a few refinancing of its £9bn sports activities property portfolio.

Particulars of the potential construction of an settlement, in addition to the identities of different events in discussions with CVC, had been unclear on Wednesday.

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Sources near the state of affairs stated, nonetheless, {that a} financing package deal was anticipated to be secured on beneficial phrases due to the underlying credit score high quality of the property within the portfolio.

US-based Ares, which might be anticipated to guide the GSG syndicate if it proceeded with a deal, has change into a serious participant within the burgeoning provision of personal credit score for sports activities property.

It was among the many large winners from the latest sale of McLaren Racing, proprietor of the eponymous System One group, has obtained substantial proceeds from the sale of a stake in Crystal Palace Soccer Membership, and just lately invested in SailGP.

Ares can be elevating its second institutional sports activities fund, which had a primary near lock in buyers’ capital commitments at $1bn earlier this yr.

The portfolio additionally incorporates stakes in worldwide volleyball, the ladies’s skilled tennis tour and an Indian Premier League cricket franchise.

Goldman Sachs, PJT Companions and Raine Group are advising on the refinancing of GSG, which has been set as much as optimise CVC’s investments within the sector.

The deal is anticipated to permit CVC to stay invested in its sports activities portfolio for longer, whereas additionally paving the way in which for the sale of a minority stake in SportsCo or a future preliminary public providing.

Marc Allera, the previous boss of cell phone community EE, has been recruited as GSG’s chairman, with numerous different senior executives additionally appointed to administration roles.

Having made billions of {dollars} from its possession of System One motor racing – one of the vital profitable offers within the historical past of sport – CVC has purchased stakes in leagues and different property spanning a spectrum of elite sporting property over the past twenty years.

Its funding within the media rights to La Liga – Spain’s equal of the Premier League – is anticipated to generate a good-looking return for the agency, though a comparable deal in France has confronted important challenges amid broadcasters’ monetary challenges within the nation.

CVC’s backing of worldwide sports activities properties is meant to place it to maximise their business potential by means of new media and sponsorship rights offers, in addition to their enlargement into new codecs geared toward drawing wider audiences amid speedy shifts in media consumption.

In rugby union, its acquisition of a stake in Premiership Rugby’s business rights was hit by the pandemic and the following monetary pressures on golf equipment which noticed numerous the league’s groups pressured into insolvency.

CVC, which purchased into Premiership Rugby in 2019, owns a 27% stake within the league.

Its sporting property will proceed to stay autonomous and unbiased of each other, regardless of the brand new umbrella holding entity.

One anticipated good thing about the SportsCo strategy could be the sourcing of latest funding alternatives, with CVC being linked to a bid for one of many new European NBA basketball franchises which is anticipated to be offered within the coming months.

International sports activities properties have change into one of many hottest development areas for personal capital lately, with corporations corresponding to Ares, Silver Lake Companions and Bridgepoint all investing substantial sums in groups, leagues and different property throughout the trade.

Apollo International Administration was final month reported to be searching for to boost $5bn to put money into sports activities property.

Ares and CVC declined to remark.

TAGGED:AresCVCdebtplanPremiershipRugbybackerSportstaps
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