The non-public fairness backer of Pure Cremation, considered one of Britain’s largest funeral suppliers, has kicked off a sale course of which may worth the enterprise at as a lot as £700m.
Houlihan Lokey, the funding financial institution, is dealing with the sale.
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Pure Cremation was based in 2015 by Bryan and Catherine Powell, with the goal of assembly rising demand for so-called direct cremations, which contain a easy service with out mourners in attendance.
The corporate presents pre-paid plans, which the corporate is known to consider represents a big development alternative for a future proprietor.
Pure Cremation is now run by Dean Lamble, the previous chief government of SunLife Insurance coverage.
Sources mentioned the present homeowners anticipated to attain an exit value nicely in extra of £500m, and doubtlessly as a lot as £700m, based mostly on present and projected profitability.
A decline within the variety of non secular funerals happening in Britain annually has fuelled development in lower-cost options.
Pure Cremation operates the UK’s busiest crematorium, situated in Andover, Hampshire.
Epiris declined to remark.
