Rolls-Royce Motor Vehicles says a file £300m funding at its West Sussex manufacturing unit base will assist increase manufacturing of bespoke and electrical fashions.
The BMW-owned agency, like rivals within the luxurious sphere, has loved rising demand for personalised automobiles amongst its rich buyer base.
The carmaker stated latest orders to enrich its base fashions included 18-carat gold sculptures, embroideries consisting of greater than 869,500 stitches, wooden veneers together with 500 individually-shaped items and holographic paint finishes.
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The funding, Rolls-Royce stated, would bolster amenities at Goodwood to cowl such requests and likewise its Coachbuild programme – an invitation-only service the place shoppers get to “craft an entirely original motor car.”
The corporate added that extra house would even be created to organize Rolls-Royce for an all-battery electrical future, with a brand new absolutely electrical mannequin attributable to be unveiled later this yr.
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Bespoke commissions for 2024 included ‘yr of the dragon’ embroidery for one buyer. Pic: R-R/Ciaran McCrickard/Mindworks
The £300m funding marked the biggest money injection within the firm’s operations for the reason that plant opened in 2003, Rolls stated.
It made the announcement whereas revealing a fall in gross sales throughout 2024.
The corporate bought 5,712 vehicles in 2024, a drop of greater than 5% versus the 6,032 automobiles bought over the earlier 12 months.
It stated the decline was in step with expectations because it switches over to new fashions. 4 have been launched throughout 2024 together with the Cullinan Collection 2 and Ghost Collection 2.
North America was its largest market in 2024. The preferred mannequin, it stated, was the all-electric Spectre.
Goodwood employs 2,500 individuals and produces 28 vehicles day by day, it added.
Latest workforce enlargement has been a results of its excessive margin Bespoke and Coachbuild programmes but in addition the transition to electrical know-how.
