Snoop Dogg has develop into a co-owner and investor of Swansea, with the US rapper hailing the Welsh soccer membership as “an underdog that bites back, just like me”.
The previous Premier League membership, which performs within the English second tier, confirmed the US rapper and producer plans to make use of his personal cash to put money into it, Sky Sports activities reviews, though it did not disclose monetary particulars.
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” the music icon stated within the announcement.
“The story of the club and the area really struck a chord with me,” he added. “This is a proud, working class city and club.
“An underdog that bites again, identical to me.
“I’m proud to be part of Swansea City. I am going to do all I can to help the club.”
Swansea’s American homeowners, led by Brett Cravatt and Jason Cohen, try to develop the Championship membership’s world model and enhance industrial income.
Snoop Dogg, 53, who has 89m followers on Instagram and greater than 20m on X, helped launch the crew’s 2025-26 dwelling shirt final weekend.
The membership possession group stated: “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile.”
Luka Modric, who lately signed with AC Milan from Actual Madrid, joined Swansea’s possession group in April.
