We collect cookies to analyze our website traffic and performance; we never collect any personal data.Cookies Policy
Accept
Michigan Post
Search
  • Home
  • Trending
  • Michigan
  • World
  • Politics
  • Top Story
  • Business
    • Business
    • Economics
    • Real Estate
    • Startups
    • Autos
    • Crypto & Web 3
  • Tech
  • Lifestyle
    • Lifestyle
    • Food
    • Beauty
    • Art & Books
  • Health
  • Sports
  • Entertainment
  • Education
Reading: Streetwear Is Dead
Share
Font ResizerAa
Michigan PostMichigan Post
Search
  • Home
  • Trending
  • Michigan
  • World
  • Politics
  • Top Story
  • Business
    • Business
    • Economics
    • Real Estate
    • Startups
    • Autos
    • Crypto & Web 3
  • Tech
  • Lifestyle
    • Lifestyle
    • Food
    • Beauty
    • Art & Books
  • Health
  • Sports
  • Entertainment
  • Education
© 2024 | The Michigan Post | All Rights Reserved.
Michigan Post > Blog > Fashion / Beauty > Streetwear Is Dead
Fashion / Beauty

Streetwear Is Dead

By Editorial Board Published February 10, 2022 3 Min Read
Share
Streetwear Is Dead
10STREET1 facebookJumbo

It is as big a shift as when ready-to-wear merged with made-to-measure in the 1960s and ’70s. And yet, while the evolution has been taking place for a while, the “streetwear” designation lingers. As fashion week dawns, say many designers, it’s time to bury it.

What does it even mean?

“I’d like to have a conversation with my community about why anyone ever decided to call it ‘streetwear,’” in the first place, said Rhuigi Villaseñor, the founder of Rhude, the Los Angeles label that specializes in crossbreeding luxury and streetwear, who was named creative director of Swiss luxury brand Bally earlier this year.

Heron Preston, the founder of an eponymous brand (his full name is Heron Preston Johnson, but he goes by Heron Preston), who began his career as a member of Been Trill, the DJ and art collective of coolness co-founded by Mr. Abloh, agreed.

“I never really identified with it or wanted to use it,” Mr. Preston said of the term “streetwear.” Heron Preston is part of New Guards Group, the Italian company that applied the luxury conglomerate model to streetwear and that is now owned by Farfetch, the e-commerce conglomerate. But, Mr. Preston continued: “I was forced to because in some ways it’s an instant invitation into a culture. There are all sorts of associations that come up when you say that word.”

Streetwear-the-fashion-sector was born in the 1980s and ’90s from the intersection of skate and surf kid culture, hip-hop and underground art: a reaction against an industry in which the creators could not see themselves or their value system.

Its godparents were Shawn Stussy, who founded Stüssy in California in 1980; Nigo, who opened A Bathing Ape in Tokyo in 1993; and James Jebbia, who opened Supreme in 1994, all designers without any formal fashion training in art school or ateliers (when Mr. Jebbia received a men’s wear award from the Council of Fashion Designers of America in 2018, he said, “I’ve never considered Supreme to be a fashion company or myself a designer”). Yet their use of graphics with casual clothing as a canvas became an instant badge of belonging — and a collectible.

TAGGED:The Washington Mail
Share This Article
Facebook Twitter Email Copy Link Print

HOT NEWS

A Clear-Out-the-Fridge Taco Salad That In some way Grew to become My Finest Meal But

A Clear-Out-the-Fridge Taco Salad That In some way Grew to become My Finest Meal But

Lifestyle
July 15, 2025
Market Discuss – July 15, 2025 | Economics

Market Discuss – July 15, 2025 | Economics

ASIA: The foremost Asian inventory markets had a combined day right this moment: • NIKKEI…

July 15, 2025
Emmy nominations revealed – with Adolescence up for 13 awards

Emmy nominations revealed – with Adolescence up for 13 awards

The 2025 Emmy nominations have been revealed - with British crime drama Adolescence up for…

July 15, 2025
Chancellor Rachel Reeves contemplating ‘adjustments’ to ISAs – and says there’s an excessive amount of concentrate on ‘danger’ in investing

Chancellor Rachel Reeves contemplating ‘adjustments’ to ISAs – and says there’s an excessive amount of concentrate on ‘danger’ in investing

The chancellor has confirmed she is contemplating "changes" to ISAs - and mentioned there was…

July 15, 2025
18-year-old shot at home get together close to Charlotte

18-year-old shot at home get together close to Charlotte

LANSING, Mich. (WLNS) -- An 18-year-old from Charlotte was despatched to the hospital over the…

July 15, 2025

YOU MAY ALSO LIKE

Actual Affected person Tales: Hair Loss Earlier than & After

Consider your hair well being like a fancy, interlocking Jenga tower: Every block represents a facet of well being, hormones,…

Fashion / Beauty
July 15, 2025

The Greatest Self-Tanners for Particular Pores and skin Wants This Summer time

Fortunately we’ve progressed (for probably the most half) previous the times of tanning beds and hours baking within the solar…

Fashion / Beauty
July 11, 2025

Laneige Launches First-Ever Marble Lip Masks Impressed by Baskin Robbins

Nothing says summer time like a heaping scoop of your favourite ice cream, and Laneige is channeling that quintessential summer…

Fashion / Beauty
July 11, 2025

Why Everybody Is Speaking About Photo voltaic Scents for Summer time

Dubbed “sunshine in a bottle,” photo voltaic fragrances supply an on the spot endorphin enhance and improve to your summer…

Fashion / Beauty
July 11, 2025

Welcome to Michigan Post, an esteemed publication of the Enspirers News Group. As a beacon of excellence in journalism, Michigan Post is committed to delivering unfiltered and comprehensive news coverage on World News, Politics, Business, Tech, and beyond.

Company

  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • Accessibility Statement

Contact Us

  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability

Term of Use

  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices

© 2024 | The Michigan Post | All Rights Reserved

Welcome Back!

Sign in to your account

Lost your password?