Kotick, Bobby

Why Microsoft Wants Activision

Even as it looks to distance itself from Sony, Microsoft’s acquisition could also strengthen its position relative to other tech giants with deep pockets — like Amazon, Tencent and Google — that have signaled their intentions to invest more in the lucrative gaming business. Joost van Dreunen, a gaming investor, adviser and New York University […]

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Microsoft to Buy Activision Blizzard for Nearly $70 Billion

SEATTLE — Microsoft plans to buy the powerhouse but troubled video game company Activision Blizzard for nearly $70 billion, its biggest deal ever and one that places a major bet that people will be spending more and more time in the digital world. The blockbuster acquisition, announced on Tuesday, would catapult the company into a […]

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Gamers Greet Microsoft’s Activision Deal With Guarded Optimism

Activision’s track record with some of its games also became spottier. In November, it delayed new versions of Diablo and Overwatch. That same month, the newly released Call of Duty: Vanguard was widely panned as being boring and full of glitches. Parris Lilly, a video game streamer and co-host at Gamertag Radio, said Microsoft’s deal […]

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