Taylor Swift’s trend affect is simple, and her newest magnificence assertion isn’t any exception. On the Chiefs vs. Saints sport on October 7, the 34-year-old celebrity was noticed carrying Fazit Magnificence’s Freckles Make-up Patches whereas cheering on boyfriend, Travis Kelce. And in simply over per week since her public debut with the patches, the model has reportedly generated over a million {dollars} in gross sales, per Magnificence Unbiased.
The thrill round Fazit Magnificence doesn’t cease at gross sales; it’s additionally blowing up on social media. After studying that Swift wore their patches, co-founder Aliett Buttelman took to TikTok to share her emotional response—and the web liked it. Her submit, captioned, “POV you’re a small business female founder and Taylor Swift is wearing your brand,” has since gone viral with over 7.5 million views and counting. Only a day later, Buttelman posted one other video displaying orders flooding in, sharing that gross sales had spiked by 2500% in simply 13 hours since Swift stepped out within the model.
In the event you’re new to Fazit Magnificence, you’re one of many few left who haven’t heard of the viral sensation up to now. Just a little concerning the model: It launched in 2022 and carries skincare and make-up patches, with the Freckles Make-up Patches ($16) being its apparent bestseller. When you can store them straight on the model’s web site, they’re additionally stocked at City Outfitters—and sure extra retailers quickly. After Swift was seen carrying them, the model shared that a number of different main retailers have expressed curiosity in carrying the road.
Appears to be like just like the Swift impact has labored its magic as soon as once more.
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