The heartbeat of aesthetics is now not dictated by traits alone. It’s being pushed by real-time knowledge from actual magnificence shoppers. In Beauty’s The State of Aesthetics Summer season 2025 report, powered by the BeautyEngine platform, our aesthetic panelists revealed precisely what’s influencing decision-making in therapy rooms at the moment.
“It’s no secret that consumers are being more intentional with their spending right now, including their spending on aesthetics,” says Beauty CEO Mike Glaicar. “Our BeautyEngine data shows that patients are prioritizing treatments with long-term value over fleeting trends. This report sheds light on how they’re approaching those choices, what they’re investing in and what they expect in return.”
From the submit–GLP-1 physique shift to an uptick in skin-care literacy, right here’s what sufferers are actually prioritizing in 2025 and why that issues.
The State of Aesthetics: By The Numbers Summer season 2025 1. Regenerative aesthetics is gaining traction
Almost 86% say they’re thinking about remedies that work with, not towards, the physique, with collagen stimulators (65%) and microneedling (62%) main the cost. However curiosity alone isn’t sufficient. Greater than half of these surveyed stated they want a greater understanding of how regenerative remedies truly work earlier than they’d e-book them.
2. GLP-1s are just the start
Amongst these utilizing GLP-1 medicines, greater than two-thirds have misplaced over 20 kilos, and it’s prompting a brand new wave of aesthetic objectives. As sufferers adapt to their altering our bodies, practically 70% are thinking about muscle-defining remedies, fats switch curiosity can also be up and half report noticing hair thinning. As our bodies change, so do objectives, and sufferers are actively looking for methods to revive stability and really feel like themselves once more.
3. Pure nonetheless wins
Trying “done” is out. Trying like your self in your finest day is in. In actual fact, it tops the record of what sufferers worth most, with 69.3% saying “natural-looking” is an important issue when selecting a neurotoxin, and practically 70% say they’re extra prone to e-book filler remedies if the dialog is framed round facial balancing.
4. Strategic spending is the brand new regular
Sufferers could also be reevaluating their budgets, however skincare and coverings stay non-negotiables. Solely 5.5% say they’d in the reduction of on skincare, whereas greater than half would forgo eating out first. Aesthetic remedies are holding sturdy, with simply 24% saying they’d scale back spending in that class. Financing can also be gaining traction, with 22.9% now choosing fee plans, up from 17.5% the yr earlier than. The underside line: sufferers are being selective, not skipping out.
5. Males are becoming a member of the dialog
In response to our BeautyEngine panelists, males are stepping additional into the aesthetic house. Thirty-one p.c say the lads of their lives are already getting injectables, and plenty of are receiving skilled skincare (35.4%) or hair restoration remedies (32.7%). The highest issues embody thinning hair (54.8%), pores and skin high quality (40.2%), wrinkle prevention (37.9%) and muscle tone (34.8%).
6. Neurotoxins are nonetheless number-one
Neurotoxins proceed to steer in recognition, with 42.2% of sufferers planning to e-book a therapy within the subsequent yr. Brow strains, crow’s-feet and glabellar strains stay the most typical areas, however lips, jawlines and under-eyes are gaining momentum. Because the class evolves, so do the methods sufferers are utilizing it.
7. Surgical procedure continues to be within the plan
Whereas nonsurgical remedies could get booked first, surgical choices are nonetheless high of thoughts for a lot of. Forty-one p.c of sufferers say they’re thinking about skin-tightening surgical procedure, and when wanting past the subsequent 12 months, extra are contemplating facelifts, necklifts and liposuction. For long-term outcomes, surgical procedure stays a transparent a part of the aesthetic roadmap
8. What sufferers want they may erase
If sufferers may wave a magic wand and erase only one concern, wrinkles could be the primary to go. Twenty-six p.c selected them as their high goal, far outranking hyperpigmentation (12.1%) and darkish circles (11.2%). On the physique, cellulite leads the record at 18.3%, adopted by crepey pores and skin (12.9%) and sagging or unfastened pores and skin (12.4%). The takeaway? Texture continues to be the most important frustration, and sufferers need lasting options—not simply momentary fixes.
9. Muscle remedies are sparking main curiosity
Solely 9.4% of sufferers have tried remedies that construct and outline muscle, however practically 70% say they’re curious. That curiosity spikes even larger amongst GLP-1 customers and youthful sufferers. Abs, thighs and arms are the highest targets, and with so many nonetheless within the consideration part, muscle-toning tech is poised to develop into a significant participant as physique objectives shift and the GLP-1 impact continues to form the aesthetics panorama.
Report Methodology: The 2025 Beauty “State of Aesthetics” report relies on real-time knowledge gathered from BeautyEngine subscribers. Surveys had been deployed in Spring of 2025, specializing in particular person affected person concerns in the course of the aesthetic therapy course of and projected spending habits and attitudes within the coming yr. BeautyEngine’s in depth attain faucets right into a neighborhood of magnificence lovers with a ardour for aesthetic remedies, guaranteeing that the report’s knowledge precisely represents the preferences and attitudes of knowledgeable and engaged shoppers. To learn full report, click on right here for a full digital copy.
