Influential TikTok stars are to assist the federal government spotlight the dangers of travelling overseas for beauty procedures.
A brand new marketing campaign will clarify how hair transplants and dental therapies can go incorrect abroad, so Britons could make “more informed choices before they go under the knife”.
Movies that includes well-known medical influencers corresponding to Midwife Marley and Doc Tally are deliberate, with clips urging sufferers to talk to British medical doctors first.
Different high suggestions embody avoiding package deal holidays that embody procedures, checking a surgeon’s credentials and the way their clinic is regulated, and understanding aftercare.
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It types a part of wider efforts to crack down on “cowboy” beauty procedures, amid warnings that medical problems may be life-changing and even deadly.
Final month, Sky’s Katie Barnfield spoke to 1 girl who was left unable to swallow after creating botulism that was linked to an unlicenced anti-wrinkle injection.
1:30
Botulism outbreak linked to magnificence injections
The illness is so uncommon that many medical doctors have by no means seen it of their whole careers – with slurred speech and respiration issues among the many widespread signs.
In the meantime, one girl almost died after contracting sepsis from a liquid Brazilian butt elevate process carried out by a non-medical practitioner right here within the UK.
At one level, Louise Taylor was informed that her leg might should be amputated to save lots of her life.
2:01
Victims of ‘cowboy cosmetics’ need govt motion
The federal government hopes teaming up with TikTok stars – and campaigns prefer it – will sort out medical tourism and make sure the NHS is not footing the invoice when issues go incorrect.
Well being minister Karin Smyth stated: “Too many people are being left with life-altering injuries after going abroad for medical procedures, without access to proper advice or safeguards.
“Usually drawn in by offers too good to be true and promoted by influencers – a few of whom have by no means been to the follow in query.”
Foreign Office minister Stephen Doughty said travelling overseas for treatment must not be done lightly, adding: “Knowledgeable decisions in the present day may also help keep away from severe problems tomorrow.”