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Reading: Travis Kelce jersey gross sales see large spike following Taylor Swift engagement announcement
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Michigan Post > Blog > Sports > Travis Kelce jersey gross sales see large spike following Taylor Swift engagement announcement
Sports

Travis Kelce jersey gross sales see large spike following Taylor Swift engagement announcement

By Editorial Board Published August 28, 2025 3 Min Read
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Travis Kelce jersey gross sales see large spike following Taylor Swift engagement announcement

Kansas Metropolis Chiefs followers positive are excited in regards to the upcoming season.

Fanatics, the official on-line sportswear retailer for the NFL, reviews that gross sales of Chiefs tight finish Travis Kelce jerseys jumped a whopping 200% on Tuesday.

Clearly, followers have been doing a little early packing for the group’s season opener towards the Chargers in São Paulo, Brazil, on Sept. 5. These followers concurrently realized they didn’t have sufficient gear to correctly characterize the reigning AFC champions at Corinthians Enviornment.

What different doable rationalization may there have been?

There’s no manner that Kelce had his greatest day in jersey gross sales since Tremendous Bowl Sunday in February simply because he and pop celebrity Taylor Swift introduced their engagement.

Proper?

Haha, improper — at the very least, it might appear that manner, based mostly on the everyday behavioral patterns of Swifties.

Kansas Metropolis tight finish Travis Kelce kisses pop celebrity Taylor Swift after the Chiefs defeated the San Francisco 49ers in Tremendous Bowl LVIII on Feb. 11, 2024, in Las Vegas.

(John Locher / Related Press)

Kelce and Swift’s romance may be traced again to July 2023, when Kelce was capable of cross alongside a friendship bracelet together with his telephone quantity to Swift’s camp at an Eras tour live performance in Kansas Metropolis. They formally grew to become an merchandise that fall.

Swift attended her first Chiefs recreation on Sept. 24, 2023. Fanatics reported on the time that gross sales of No. 87 Chiefs jerseys skilled a 400% enhance over the day prior to this, putting Kelce among the many prime 5 NFL gamers in jersey gross sales for that day.

On Aug. 13, Swift made her first-ever podcast look on “New Heights,” which is hosted by Kelce and his brother Jason Kelce, the previous Philadelphia Eagles middle. A complete of 1.3 million individuals tuned in concurrently after the episode dropped, setting a Guinness World File for many concurrent views for a podcast on YouTube.

Kelce and Swift’s joint Instagram publish concerning their upcoming nuptials has obtained greater than 33.4 million likes. Billboard reported Wednesday that it has been reposted greater than another within the website’s historical past, passing the 1-million mark in its first six hours.

?url=https%3A%2F%2Fcalifornia times brightspot.s3.amazonaws.com%2Ff8%2Fc0%2F23fb72954efe97ec067e6e33397c%2Ftaylor swift travis kelcie 0000000

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So, yeah, it might appear fairly on-brand for Swifties to have fun by buying giant volumes of Travis gear.

By the best way, in the event you assume these numbers are spectacular, simply think about what the jersey gross sales will likely be like if the couple decides to hyphenate their names after saying “I do.” What self-respecting Swiftie would need to be with no “Kelce-Swift” (“Swift-Kelce”?) jersey as a part of their wardrobe?

TAGGED:announcementengagementjerseyKelcemassivesalesspikeSwiftTaylorTravis
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