Jessi Healey dives into social media’s newest shifts, from Instagram’s hashtag replace and Meta’s fact-checker removing to the TikTok ban and rising platforms like Threads and Bluesky.
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Social media platforms are all the time shifting, and savvy actual property brokers ought to monitor adjustments and adapt accordingly.
From the evolving position of hashtags to uncertainty round a TikTok ban, the panorama is something however static. New gamers like Bluesky are making waves, whereas acquainted ones akin to Fb are making updates that have an effect on entrepreneurs and customers alike.
Right here’s a fast dive into the traits shaping social media at the moment and what they imply for your enterprise.
Are hashtags lifeless?
In December, Instagram considerably modified hashtags, and a few persons are prepared to provide them up. Do you have to? Most likely not.
The change Instagram made impacts solely how customers observe hashtags. Earlier than the shift, any Instagram consumer may observe a particular hashtag, and content material with that hashtag would present up of their feed, however now it won’t. Customers can nonetheless seek for a hashtag and see all content material utilizing that hashtag, in order that they aren’t ineffective but.
Nonetheless, you probably have been spending quite a lot of time fearful a few hashtag technique, you may most likely minimize that out of your advertising to-do record. As an alternative, decide a number of sturdy hashtags individuals is likely to be trying to find associated to your key phrases, and keep on with these. There is no such thing as a have to spend time doing further issues that aren’t as prone to yield outcomes.
The place are we at with the TikTok ban?
As of now, the TikTok ban remains to be set to enter impact on Jan. 19, 2025. Whereas the Supreme Courtroom has agreed to listen to arguments, it hasn’t paused the ban, leaving the platform’s future unsure.
Don’t overlook the ban may have an effect on different apps owned by TikTok’s mum or dad firm, Bytedance, which incorporates Lemon8 and the beloved video enhancing app CapCut.
Fb fact-checks out
Mark Zuckerberg not too long ago introduced that Meta will not use fact-checkers on its platforms, together with Fb, Instagram, Threads and WhatsApp. Citing issues about bias, Meta plans to implement a program known as Group Notes just like the strategy X, previously Twitter, makes use of.
Reactions to this announcement have been blended, and it’s unclear how this shift will have an effect on consumer belief or site visitors on Meta’s platforms. Time will inform if this alteration prompts vital shifts in consumer conduct or impacts entrepreneurs.
It’s a Bluesky forward
Bluesky, the up-and-coming social media platform, continues to develop, albeit at a slower tempo. A lot of its new customers are former Twitter fans (generally known as “Twitter quitters”), with some additionally migrating away from Meta platforms on account of latest controversies, such because the fact-checker determination.
Whereas Bluesky remains to be in its early phases, its progress suggests it’s price maintaining a tally of for future alternatives.
Threads consumer depend is rising
Threads, Meta’s X-like platform, not too long ago reached 300 million customers and reveals no indicators of slowing down. Its constant progress signifies that Threads is right here to remain. In case your audience is probably going to make use of Threads — or already has — it is likely to be time to include the platform into your social media technique.
Takeaways for actual property brokers:
Don’t skip the hashtags, however set them and overlook them
All the time inform your followers the place to search out you exterior of social media
Be looking out for neighborhood notes to interchange fact-checkers on Meta platforms
Take into consideration testing Bluesky to remain forward of rising platforms
It is likely to be time to think about including Threads to your social media technique
Jessi Healey is a contract author and social media supervisor specializing in actual property. Discover her on Instagram, LinkedIn, Threads, or Bluesky.
