Whereas it’s truthful to say that Donald Trump’s memecoin $TRUMP — down 80% since its launch in January and at the moment sitting 86% beneath all-time highs — is doing poorly, it’s price taking a fast have a look at the opposite Trump memecoin: Melania coin.
Melania Trump, who launched her personal memecoin lower than a day after her husband, has seen her token lose a unprecedented 94% since launch and 97.8% off all-time highs.
Nonetheless, the primary girl has seen little, if any, blowback for her apparent rug pulls, significantly in comparison with the criticisms levelled on the president.
The Apollo-11 NFTs
Melania first dipped her toe on this planet of excessive tech grifting when she introduced a now unavailable Apollo-11 NFT assortment that didn’t obtain approval from NASA.
The launch, which was unusual contemplating how little Melania was concerned with the US area program, got here after her husband’s first stint as POTUS.
NASA has repeatedly pressured unauthorized creators and artists to take down photographs and merchandise that make the most of its branding, together with Anicorn watches, which employed an artist to create two NFTs that offered for over $40,000 every.
These NFTs now not seem to exist.
The positioning on which Melania offered her unlawful NFTs has pivoted to a extra Trump-esque type of grift: gold plated trinkets being provided for approach an excessive amount of cash.
The Melania Coin rip-off
In January of 2025 Melania determined to launch a memecoin.
In response to the Monetary Occasions, it’s potential that the Trumps earned as much as $100 million from the gross sales and transaction charges related to the token, although placing an actual determine on what the household has been capable of extract from its followers is unclear.
What is evident is that the memecoin has supplied no worth, leisure or in any other case, because it’s January launch.
An X account related to it has posted all of six occasions, with the newest put up — a video exhibiting Melania teleporting right into a gold room, backed by a creepy soundtrack — coming in early October.
The token has mainly gone down solely from January 19, plummeting from $8.50 to a mere $0.10.
MKT World LLC
Trump and his youngsters have a slew of firms underneath their household enterprise umbrella, however Melania’s initiatives seem like crafted fully underneath her personal enterprise enterprise, MKT World LLC (MKT is brief for Melania Knauss Trump).
The Florida-domiciled international restricted legal responsibility firm seems to make use of the identical tackle as different Trump companies.
Phrases and circumstances for each of her web sites solely point out MKT World LLC and don’t identify Donald Trump, his youngsters, or any of their companies.
Litigious, like her hubby
Melania’s new strategy to earn money appears to be by threatening anybody who claims she met Donald Trump via Jeffrey Epstein – from Hunter Biden to Andrew Lownie — with billion-dollar lawsuits.
Whereas she’s threatened each with large lawsuits, which precipitated Lownie and his ebook writer to again down, Hunter Biden has by no means retracted or apologized — even telling the Trumps to convey on a lawsuit.
For the file, in accordance with reporting from the New York Occasions, Epstein himself claimed that he was liable for introducing Donald and Melania.
The authorized threats and sure future settlements can be par for the course for the Trump household, which has already acquired a whole bunch of tens of millions of {dollars} in settlements this yr from quite a few firms and media retailers.
Donald Trump is now even threatening to sue his personal Division of Justice for over $200 million.
