We’ve received ‘Ocean Eyes’ for tendencies this season! The rise of the darkish siren look, sea-witch nails and now wavy, moist hair have all surged in 2025.
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The Rise of the Siren
The explosive darkish siren development has taken over make-up, nails and now, hair! This yr’s deal with sea-inspired appears with a darkish twist has led to a large spike in associated search phrases, together with a +695 % improve in searches for “dark siren makeup.” So, it’s no shock that this ocean-drenched coiffure is gaining traction, too. Each darkish siren wants a killer coiffure, and the fresh-from-the-waves look is about to have a significant second.
“This trend will definitely be big this year,” says movie star hairstylist Dimitris Giannetos. “With ’90s and Y2K trends still dominating fashion looks, the wet look fits perfectly into this aesthetic and offers a fresh and statement-making style that’s wearable year-round.”
IG: @dimitrishair
Up to date for 2025, the moist, wavy hair look is concentrated on offering a low-maintenance look that also delivers on impression.
“The wet look is making a big comeback, especially because it aligns with the trend towards natural, textured hairstyles,” provides movie star hairstylist and creator of Kim Kimble Hair Assortment by HairUWear, Kim Kimble. “People are moving toward more low-maintenance, but stylish looks that don’t require a lot of heat or manipulation. The wet look gives off this effortless yet chic vibe, making it perfect for those who want to feel glamorous without too much fuss. It’s versatile too, you can rock it at the beach, on a night out or even at a formal event!”
Excessive Style Alert: Wavy, Moist Hair
IG: @dimitrishair
“This look is unique because it gives the vibe of effortless wet but actually takes a decent amount of work,” explains grasp hairstylist and Goldwell nationwide artist, Steven Picciano. “It feels high fashion and understated at the same time. It’s a cross from soft to edgy.”
From the runway to the quilt of magazines, this look leverages a few main tendencies to create a stand-out type.
“The wavy, wet look is unique because it combines two trends, effortless, natural waves and a fresh, almost dewy finish,” says Kimble. “It gives the illusion of just coming from the beach or after a shower. This look allows the hair’s texture and natural movement to shine through, creating a vibe that’s chic yet laid-back. The wetness adds a polished, glossy shine that elevates the casual waves.”
This look additionally strikes a steadiness between motion and a low quantity of quantity.
“First, the look has low volume and hugs the head, so I would start with a smoothing creme like Goldwell Style Sign Heat Styling Straightening Balm,” Picciano explains. “This product will protect your hair from heat damage and provide the smooth and sleek base this look needs. Blow dry your hair straight down to decrease any frizz or volume.”
“You’ll want to enhance your waves with a curl cream or diffuser,” Giannetos advises. “Finish with a wet-look gel for that shiny, water-effect, and lock it in with a light mist of hairspray.”
Merchandise to Nail the Look
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This texturizing spray delivers an immediately locked type with a light-weight end that gives delicate quantity.
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This leave-in styler is a frizz-eliminating and curl-defining cream that can be utilized in gentle quantities to hydrate your curls or in bigger portions to assist create the moist wavy look.
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A straightening cream, this frizz-controlling product will assist provide the clean base that wavy moist hair works with.
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Offering energy to even very tremendous hair, this bodifying mousse provides your hair unbeatable quantity, even when it’s weighed down by the moist impact.
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Enhance the shine of your last look and lock in your type with this argan oil-enriched hairspray.
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End your wavy, moist look with a high-impact shine spray to ship the shiny, damp hair look you’re going for.
Photograph Credit: Shade Wow
