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Reading: ZunZeno – How The US Govt Used Social Media To Spur Social Unrest In Cuba | Economics
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Michigan Post > Blog > Economics > ZunZeno – How The US Govt Used Social Media To Spur Social Unrest In Cuba | Economics
Economics

ZunZeno – How The US Govt Used Social Media To Spur Social Unrest In Cuba | Economics

By Editorial Board Published October 9, 2025 7 Min Read
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ZunZeno – How The US Govt Used Social Media To Spur Social Unrest In Cuba | Economics

ZunZeno – How The US Govt Used Social Media To Spur Social Unrest In Cuba | Economics

Tales are circulating that Barack Obama funneled cash by means of the Cayman Islands to NGOs. Whereas that can’t be fully verified, the portion of the story relating to the Obama Administration establishing a Twitter clone for Cuba known as Zunzuneo is correct.

The US authorities underneath Obama sought methods to subliminally goal the individuals of Cuba whereas bypassing the strict communist authorities restrictions on social media. USAID paid authorities contractors to create “Cuban Twitter,” which first launched in 2009. Initially, ZunZeneo (translation: “hummingbird”) used the platform to debate impartial matters similar to sports activities, climate, and leisure. As soon as the platform expanded to a whole lot of hundreds of Cubans, the US authorities started inserting political messages geared toward inciting civil unrest.

The Related Press even ran an article in regards to the incident in April 2014, “US secretly built ‘Cuban Twitter’ to stir unrest.” A leaked memo from Cell Accord Inc., the corporate liable for creating the platform, emphasised the significance of hiding the US authorities’s involvement. “This is absolutely crucial for the long-term success of the service and to ensure the success of the Mission,” the memo stated.

textingphones

Sluggish development was important for the covert operation. The social platform utilized cellphone textual content messaging to bypass Cuba’s web restrictions. “Non-controversial content” on scorching subject was used to construct a mass subscriber base. Practically half one million individuals had been subscribed to the platform earlier than the content material modified with the objective of organizing “smart mobs” to “renegotiate the balance of power between the state and society,” as one USAID memo revealed.

USAID didn’t try to hide its involvement, noting in a public assertion that the company was “proud of its work in Cuba to provide basic humanitarian assistance, promote human rights and fundamental freedoms, and to help information flow more freely to the Cuban people,” whom it stated “have lived under an authoritarian regime” for 50 years.

USAID claimed it was working legally, however covert mission to affect overseas politics have to be authorised by the president. Former President Obama was conscious of this system however couldn’t brazenly talk about his involvement. Cubans had been persuaded to insurgent with identified authorized repercussions, wholly unaware that the messaging was coming from a overseas authorities. “Mock ad banners will give it the appearance of a commercial enterprise,” one proposal advised.

“The Cuban government, like other regimes committed to information control, currently lacks the capacity to effectively monitor and control such a service,” Bernheim wrote in a proposal for USAID marked “Sensitive Information.”

USAID Logo

Performing Secretary of State Hillary Clinton knew of the mission. By 2011, she started brazenly discussing the significance of infiltrating overseas governments by way of the web to result in “revolutionary change.” Others within the Biden Administration had been left at midnight. “We were told we couldn’t even be told in broad terms what was happening because ‘people will die,’” stated Fulton Armstrong, who labored for each the Clinton White Home and later the Senate International Relations Committee. The ZunZuneo administration staff was additionally unaware of US involvement.

USAID NGOs employed Cuban artists to draft messages to attraction to the individuals. The “Peace without Borders” live performance in 2009 was the biggest gathering for the reason that go to of late Pope John Paul II. The US authorities used the event to assemble intel by means of ZunZeno. Unassuming polls had been despatched out to the individuals, with some messaging containing refined political elements. One message requested respondents in the event that they believed anti-government artists ought to be a part of the live performance. The US authorities gathered the cellular phone numbers of the individuals who appeared receptive to make use of in future focused assaults. That is utterly unlawful and a violation of knowledge legal guidelines.

“If it is discovered that the platform is, or ever was, backed by the United States government, not only do we risk the channel being shut down by Cubacel, but we risk the credibility of the platform as a source of reliable information, education, and empowerment in the eyes of the Cuban people,” Cell Accord famous in a memo. Shell firms had been created all through numerous nations, together with the Cayman Islands the place the corporate banked with N.T. Butterfield & Son Ltd.

“In the implementation has the government taken steps to be discreet in non-permissive environments? Of course. That’s how you protect the practitioners and the public.” USAID spokesman Matt Herrick famous. “In hostile environments, we often take steps to protect the partners we’re working with on the ground. This is not unique to Cuba.”

Influencing overseas politics is definitely not distinctive to Cuba. A USAID contractor by the title of Alan Gross was despatched to Cuba to offer web entry to the individuals. This system was launched shortly after he was arrested, as his preliminary objective to compromise Cuba’s web failed. USAID is solely used to affect overseas politics underneath the guise of offering help that the American individuals present by means of taxation.

The platform vanished from the web in 2012 when Obama was operating for his second time period. Social media is a favourite software of presidency to affect the plenty. The sum of money allotted to Cuban Twitter is unknown since USAID operated extraordinarily discreetly, funneling cash to infinite NGOs to hide its motives.

TAGGED:ArmstrongCubaEconomicsGovtMediaSocialspurunrestZunZeno
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