This yr isn’t about working more durable — it’s about working smarter, coach Darryl Davis writes. It’s about studying new abilities and fine-tuning your options.
Whether or not it’s refining your small business mannequin, mastering new applied sciences, or discovering methods to capitalize on the following market surge, Inman Join New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Be a part of us and hundreds of actual property leaders Jan. 22-24, 2025.
My crew and I’ve dubbed 2025 because the 12 months of the Expert Agent. That’s as a result of it’s vital that each agent who needs to remain in enterprise this yr must degree up in each proficiency. Meaning sharpening abilities, embracing tech and mastering instruments that make life simpler and enterprise extra productive.
These 10 instruments are designed that can assist you stand out, keep on monitor and shut extra offers — all with out spending a penny.
1. Google Enterprise Profile is your 24/7 on-line open home
Need patrons and sellers to search out you earlier than they discover anybody else? A elegant Google Enterprise Profile is your first step to displaying up in searches, snagging evaluations, and searching just like the go-to agent in your market. Better of all—it’s free.
Professional tip: Hold your profile recent with common updates, pictures of your listings, and speedy responses to evaluations. Consider it as watering your digital backyard — it retains issues rising.
Arrange your profile right here.
2. Canva for design that dazzles with out the worth tag
Really feel like your advertising supplies may use a glow-up? Canva’s intuitive platform makes creating flyers, social media posts, and itemizing shows a breeze. Even the free model provides you entry to hundreds of templates that’ll have purchasers pondering you employed a designer. It is a fan favourite of not solely our teaching members, however our whole crew.
Professional tip: Attempt Canva’s video instruments to create quick, shareable clips that make your listings pop on-line. Video = clicks and clicks = purchasers.
Get began with Canva.
3. ChatGPT is your free AI assistant for shopper communication
Attempt ChatGPT at no cost.
4. MLS Alerts to be the market guru
In actual property, being first isn’t simply a bonus — it’s every part. Arrange free MLS alerts to maintain tabs on new listings, worth adjustments, and market shifts. It’s like having a market whisperer feeding you intel across the clock.
Professional tip: Customise alerts for particular purchasers to indicate them you’re at all times one step forward of the sport. “They said dream home; I said dream agent.” (Test your native MLS for setup directions.)
5. Google Calendar for time-blocking for hustlers
Your schedule could make or break your small business, and Google Calendar is your time-blocking BFF. Sync it throughout units, color-code duties, and by no means miss one other displaying or follow-up name.
Professional tip: Add appointment slots for prospecting and use reminders to nudge you into motion. Bonus: It integrates seamlessly with Zoom, so that you’re at all times on time for digital conferences.
Get Google Calendar.
6. Jasper AI to create content material like a professional
For brokers who wish to stand out on-line, Jasper AI is a lifesaver. Use this free device to put in writing social media captions, blogs, and advert copy that convert. You give it the vibe, it provides you the phrases.
Professional tip: Use Jasper’s tone adjustment characteristic to craft posts that match your model—whether or not you’re feeling witty, skilled, or downright sassy.
Check Jasper AI at no cost.
7. Zoom for digital offers made straightforward
Whether or not it’s shopper consultations, digital open homes, or crew check-ins, Zoom retains you linked. The free plan allows you to host as much as 100 members for 40 minutes—loads of time to wow a purchaser or seal a deal.
Professional tip: File your conferences to share with purchasers or for self-review. Bonus: Use digital backgrounds to cover that pile of paperwork within the nook.
Join free on Zoom.
8. Grammarly to shine each phrase
This truly simply got here up on a latest teaching name for me as we caught a couple of shows of carelessness and sloppiness in each itemizing descriptions and communication. Each time you aren’t attentive to your phrases (whether or not verbal or written) it’s a mark in your perceived integrity. Watch out on the market.
Attempt Grammarly at no cost.
9. Canva Docs for visible proposals that wow
Must ship a presentation that makes purchasers cease and say, “Wow”? Canva Docs is a brand new characteristic that blends textual content, pictures and knowledge into visually beautiful paperwork. Excellent for itemizing proposals or neighborhood stories.
Professional tip: Use the drag-and-drop interface to incorporate graphs, timelines and pictures of properties. It’s like PowerPoint and Phrase had a cooler, extra inventive cousin.
Discover Canva Docs at no cost.
10. Bitly to make your hyperlinks work smarter
Professional tip: Use Bitly to create customized, branded hyperlinks (like “bit.ly/OpenHouseSmithStreet”) that look skilled and are straightforward to recollect.
Attempt Bitly at no cost.
Tackle 2025 like a professional
This yr isn’t about working more durable — it’s about working smarter. It’s about studying new abilities and fine-tuning your options. These instruments are your secret weapons for doing simply that. From AI to calendars to advertising and ability constructing, every one is designed that can assist you save time, improve productiveness, and completely dominate your market.
Darryl Davis is the CEO of Darryl Davis Seminars. Join with him on Fb or YouTube.
