Consider Erewhon, the illustrious LA-based natural grocer and cafe, and the very first thing that will come to thoughts is celebrity-launched $20 smoothies. Hailey Bieber, Kendall Jenner and Gisele Bündchen concoctions apart, Erewhon can also be house to Nimbi, the non-public care model dedicated to offering the world’s first plastic-free shaving system.
Nimbi: Sustainable Shaving Options
Nimbi’s assortment of disposable razors are usually not solely sustainable (they break down naturally, even in sea water, in 308 days)— they’re designed by girls, for ladies. Its razors use a single Swedish metal blade for a hyper-close shave, boast a minimal and glossy aesthetic produced from wooden cellulose, clay and pine oil, and are free of poisons and petrochemicals. In lieu of lubricant strips, the model gives a plastic-free puck with pores and skin nourishing advantages to lubricate the areas pre-shave to stop points like keratosis pilaris (KP), ingrown hairs and basic irritation.
Nimbi Expands to Goal, In-Retailer and On-line
Nimbi debuted at Erewhon final fall and rapidly grew to become the grocery store’s number-one private care model. Now, Nimbi has formally launched in over 900 Goal shops and on Goal.com, increasing its sustainable ethos throughout the U.S. “When we envisioned Nimbi in 2018, we set out to change the shaving category indefinitely. True sustainability isn’t about ideals; it’s about meeting people where they are and making better choices second nature. As the leader in the shaving category and a go-to destination for mass beauty discovery, Target makes innovation accessible to the everyday consumer,” explains model co-founder Anna Reid. Co-Founder Gemma Doyle provides, “Shaving is often an afterthought—something grabbed in a rush. But convenience shouldn’t come at the cost of sustainability, design, or experience. We are so excited that Target could support our vision of the new age of modern, feminine shave care.”
Nimbi’s New Launch
That’s not the one large announcement Nimbi made this week. As of right this moment, the model has formally launched its Plastic Various Facial Dermaplaners ($6 for a pack of three), a must-try instrument to slay away lifeless pores and skin cells, peach fuzz and hair. Ergonomic and chic, these precision, high-quality blades are housed in a 100% compostable materials and are micro-plastic and toxin-free.
Store Nimbi at Goal
