We collect cookies to analyze our website traffic and performance; we never collect any personal data.Cookies Policy
Accept
Michigan Post
Search
  • Home
  • Trending
  • Michigan
  • World
  • Politics
  • Top Story
  • Business
    • Business
    • Economics
    • Real Estate
    • Startups
    • Autos
    • Crypto & Web 3
  • Tech
  • Lifestyle
    • Lifestyle
    • Food
    • Beauty
    • Art & Books
  • Health
  • Sports
  • Entertainment
  • Education
Reading: PR-savvy and now lastly a knight – Beckham at all times knew the right way to activate the appeal
Share
Font ResizerAa
Michigan PostMichigan Post
Search
  • Home
  • Trending
  • Michigan
  • World
  • Politics
  • Top Story
  • Business
    • Business
    • Economics
    • Real Estate
    • Startups
    • Autos
    • Crypto & Web 3
  • Tech
  • Lifestyle
    • Lifestyle
    • Food
    • Beauty
    • Art & Books
  • Health
  • Sports
  • Entertainment
  • Education
© 2024 | The Michigan Post | All Rights Reserved.
Michigan Post > Blog > Politics > PR-savvy and now lastly a knight – Beckham at all times knew the right way to activate the appeal
Politics

PR-savvy and now lastly a knight – Beckham at all times knew the right way to activate the appeal

By Editorial Board Published June 14, 2025 4 Min Read
Share
PR-savvy and now lastly a knight – Beckham at all times knew the right way to activate the appeal

A sporting icon courted by prime ministers previous and current, newly knighted Sir David Beckham is famend for being extraordinarily media savvy.

Talking about Sir Alex Ferguson within the interview, canny Sir Becks heaped reward on his outdated boss in our interview. However he’d been much less complimentary about his outdated boss in a dialog with prime minister Gordon Brown, I later discovered.

Picture:
Sir David took half within the closing ceremony on the Beijing Olympics. Pic: Reuters

I would travelled to Beijing with Mr Brown, through Afghanistan, and we spent the ultimate night of the Video games on the handover get together, when Boris Johnson – then London mayor – famously spoke in his speech about “wiff waff” (desk tennis) coming house.

Throughout his Beijing go to, Mr Brown had been selling the concept of a Nice Britain soccer staff competing on the 2012 Video games and there was hypothesis about Sir Alex being the staff’s coach.

“Aah, Sir Alex,” Becks stated wistfully and apparently affectionately after I requested him about being re-united along with his former Manchester United supervisor in the course of the interview. “Like a father to me.”

Later, on the flight house to the UK, after I informed Gordon Brown in regards to the interview, the prime minister laughed. “That’s funny,” he stated.

“Why?” I requested him.

He replied: “He told me ‘If Sir Alex is manager, he won’t pick me!'”

Beckham performed for Fergie at Manchester United from 1995 till 2003, when he joined Actual Madrid amid claims that Ferguson disapproved of the participant’s showbiz way of life.

By 2008 he was taking part in for LA Galaxy within the US.

However regardless of his canny, PR-savvy solutions in my interview, I noticed him work the room that night time in Beijing and glad-hand relentlessly.

He gave each interview requested of him and turned on the appeal on behalf of UK PLC to everybody current.

For politicians and prime ministers, sportsmen and girls like Beckham are pure gold. David Cameron was additionally a fan and was photographed sitting alongside Becks on the London Video games.

David Beckham and David Cameron sat next to each other at London Olympics event. Pic: Reuters

Picture:
David Beckham and David Cameron watched BMX collectively on the London Olympics. Pic: Reuters

When “Goldenballs”, as spouse Victoria referred to as him, retired from soccer a 12 months later, a No 10 spokesman gushed: “The prime minister’s view is that David Beckham has been an outstanding footballer throughout his career.

“However not solely that, he has been an excellent ambassador for this nation, not least if we bear in mind all of the work he did on serving to us win London 2012.”

There was indeed a Great Britain men’s football team at the Olympics, but it was coached by former England legend Stuart Pearce, not Sir Alex.

And Pearce, nicknamed “psycho” for his aggressive style on the pitch, didn’t pick Becks either, though he claimed he’d faced pressure from Downing Street to include him.

Then in 2017, David Cameron’s former spin doctor Craig Oliver claimed a senior Tory cabinet minister – thought to have been George Osborne – suggested giving Becks a peerage and appointing him sports minister in a 2013 cabinet reshuffle.

That never happened either, obviously, though at least now David Beckham is also a knight – just like his “father determine” Sir Alex.

TAGGED:BeckhamCharmfinallyknewKnightPRsavvyTurn
Share This Article
Facebook Twitter Email Copy Link Print

HOT NEWS

Energy of Russia sanctions lies in US monetary system that greases the wheels

Energy of Russia sanctions lies in US monetary system that greases the wheels

Business
October 23, 2025
'Failed management': GOP lawmakers demand resignation of Michigan State Police leaders

'Failed management': GOP lawmakers demand resignation of Michigan State Police leaders

LANSING, Mich. (WLNS) — Michigan GOP lawmakers are demanding that Michigan State Police Director Col.…

October 23, 2025
Ringleader behind arson assault and kidnap plot was ‘groomed’ by Russian chatbot, courtroom advised

Ringleader behind arson assault and kidnap plot was ‘groomed’ by Russian chatbot, courtroom advised

The ringleader behind an arson assault and plot to kidnap a billionaire Russian dissident had…

October 23, 2025
With recent pardon, CZ owns Donald Trump

With recent pardon, CZ owns Donald Trump

Changpeng Zhao (aka CZ), who was convicted for not abiding by anti-money laundering legal guidelines…

October 23, 2025
Chargers vs. Vikings: Methods to watch, begin time and prediction

Chargers vs. Vikings: Methods to watch, begin time and prediction

p]:text-cms-story-body-color-text clearfix"> What occurred to the Chargers who began the season with three consecutive wins…

October 23, 2025

YOU MAY ALSO LIKE

Downing Avenue refuses to find time for MPs to debate Prince Andrew’s conduct amid rising calls by MPs

The federal government is refusing to make time in parliament for MPs to debate the conduct of Prince Andrew amid…

Politics
October 23, 2025

PM has ‘confidence’ in Jess Phillips after grooming survivors demanded her resignation

Sir Keir Starmer has backed his under-fire safeguarding minister to proceed main the federal government's efforts to arrange a nationwide…

Politics
October 23, 2025

Zack Polanski and Nigel Farage are polar opposites in politics, however have one factor in widespread

Zack Polanski and Nigel Farage may be polar opposites in the case of politics - however they do have one…

Politics
October 23, 2025

As hate crimes towards Muslims rise, govt urged to undertake new definition of Islamophobia in full

A protracted-awaited definition of Islamophobia is anticipated inside weeks - and a former religion minister is urging the federal government…

Politics
October 23, 2025

Welcome to Michigan Post, an esteemed publication of the Enspirers News Group. As a beacon of excellence in journalism, Michigan Post is committed to delivering unfiltered and comprehensive news coverage on World News, Politics, Business, Tech, and beyond.

Company

  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • Accessibility Statement

Contact Us

  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability

Term of Use

  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices

© 2024 | The Michigan Post | All Rights Reserved

Welcome Back!

Sign in to your account

Lost your password?