Martin Jarmond is just not a very fashionable determine nowadays.
Some followers annoyed by UCLA’s winless soccer crew are anticipated to put on “Fire Jarmond” shirts in blue and gold to Saturday’s recreation on the Rose Bowl towards Penn State. One group has organized an airplane banner to fly over the stadium earlier than the sport, with an identical message directed on the beleaguered Bruins athletic director.
The listing of grievances is a prolonged one, main a bunch of practically a dozen high-level donors to succeed in out to The Occasions about what they allege is a sample of rampant dysfunction contained in the athletic division that goes properly past the shock hiring and speedy dismissal of soccer coach DeShaun Foster on Sept. 14 after solely 15 video games.
Amongst different issues, the donors additionally questioned Jarmond’s title, picture and likeness technique, excessive spending regardless of years of operating up large athletic division deficits and failure to fireside coach Chip Kelly amid subpar outcomes.
“What’s happening now feels like watching a trainwreck in slow motion,” mentioned Scott Tretsky, a donor and season ticket-holder for greater than 20 years. “What we’re seeing isn’t just a rough patch. It’s institutional apathy. And if the administration doesn’t care, why should fans and recruits?
“This isn’t a casual fan speaking. I rarely miss a game. I’ve invested time, money, and emotion for decades, and right now, it feels like the people running the show don’t share that same investment. This program could thrive. It has the history, the fan base, the resources. But it needs leadership with courage and a real plan. Right now, we have neither.”
One misstep made a donor query whether or not operations inside Jarmond’s athletic division had been even worse than they appeared on a floor degree.
UCLA athletic director Martin Jarmond stands alongside UCLA soccer coach DeShaun Foster throughout his introductory information convention.
(Damian Dovarganes/AP)
“I would assume with something like this where they knew what happened, they should just do something like say, ‘I’m so sorry, this was an internal working file, we’re doing everything we can’ to rectify it. Just something,” the donor who acquired the knowledge mentioned. “If I wanted to pitch something to Troy Aikman, I have the information to do it with.”
Quickly after Jarmond and one other athletic division staffer had been knowledgeable that The Occasions was writing about Jarmond’s stewardship of the athletic division, 5 donors referred to as to talk on Jarmond’s behalf. They cited monetary constraints that prevented the athletic director from firing Kelly, Foster’s hiring as his try to make the very best of a foul scenario and a perception that Jarmond may assist elevate the assets wanted to rent a much more profitable substitute.
Different donors have already determined they’re giving up on huge giving.
On account of his unhappiness with the best way the athletic division is being run, one donor who was near becoming a member of the 1919 Society that acknowledges those that have given at the very least $1 million mentioned he had deserted that endeavor.
A part of his dissatisfaction is rooted in a dinner dialog with Jarmond at a Tucson steakhouse earlier than UCLA performed Arizona in October 2021. Requested to share his favourite UCLA sports activities second, the donor mentioned it was the soccer crew’s having gained three Rose Bowls and a Fiesta Bowl whereas he was a pupil within the early to mid-Eighties.
In response to the donor and two others on the desk, Jarmond referred to as the donor’s expectations unrealistic and mentioned that traditionally, UCLA had gained a median of seven to eight video games a 12 months, suggesting these needs to be the expectations going ahead.
Requested in regards to the change, Jarmond mentioned that “without getting into specifics of my conversations with any one individual, my intended message whenever this subject arises is that dynasties in college football are increasingly rare. In today’s environment, with the implementation of revenue-sharing, NIL and the transfer portal, it’s harder than ever to sustain success at the highest level. But that doesn’t mean it’s not the goal. Competing for championships is and always has been core to our mission.”
A number of donors questioned the dedication to NIL inside Jarmond’s athletic division.
After one donor made a second giant NIL contribution, he mentioned, he was chided by one high-ranking athletics official who informed him that his cash would have been higher spent going to the Wood Athletic Fund that helps all the division. Donors have criticized Jarmond for not getting Kelly to do extra work to help the soccer crew’s NIL efforts, resulting in the crew lagging far behind its convention counterparts, and was additionally gradual to publicly acknowledge and help Males of Westwood, the collective spearheading UCLA’s NIL endeavors.
A number of donors mentioned UCLA has misunderstood NIL from the beginning, utilizing small initiatives corresponding to Westwood Trade as an alternative choice to serving to the Bruins keep extra aggressive with different colleges that understood that pay-for-play was an accepted observe. As soon as income sharing began this summer season, permitting the college to pay athletes immediately, UCLA additional de-emphasized the significance of getting a strong NIL program regardless that it’s broadly believed that the brand new mannequin will ultimately resemble the previous one.
Jarmond pointed to UCLA’s partnering with NIL company Article 41 to reinforce athletes’ private manufacturers and social media presence as proof of the college’s dedication to being on the forefront of the NIL house.
“We’re gonna provide whoever the next [football] coach is with the resources and a financial investment that we haven’t done before, quite frankly,” Jarmond mentioned.
UCLA groups have gained six NCAA championships beneath Jarmond’s watch and posted extra convention titles final season than every other Large Ten crew. The transfer to the Large Ten can also be anticipated to supply extra income to assist stabilize the athletic division’s funds, which required a college bailout and drew a pointy rebuke from the chief board of the college’s educational senate after operating $219.55 million within the pink over the past six fiscal years.
Jim Bendat, a males’s basketball season ticket-holder and longtime fan, mentioned the athletic director confronted some distinctive challenges that constrained his success with the soccer program.
“I have some sympathy for Jarmond,” Bendat mentioned. “Money had to be an issue when he arguably should have fired Kelly immediately after the ‘23 season. Then the timing of Kelly’s departure put Jarmond in a nearly impossible situation. Basketball, baseball, softball and Olympic sports are doing fine. Is it fair to give credit for those successes only to the coaches and players, but blame only Jarmond for football failures? I don’t think that’s fair at all.
“Because football is the cash cow, that’s the big focus. I say give this AD another chance to get this right. It will be the biggest hire he will ever make, and he has to get it right this time.”
Criticisms of Jarmond, nevertheless, are rising louder and have been brewing for years.
Previous considerations have concerned an absence of communication when UCLA abruptly pulled out of the 2021 Vacation Bowl over COVID-19 considerations just a few hours earlier than the scheduled kickoff. North Carolina State coach Dave Doeren blasted the Bruins for an absence of transparency about their roster scenario that prevented the Wolfpack from having a backup plan, saying, “We felt lied to, to be honest.”
Jarmond mentioned he was prioritizing the well being and security of the gamers and the Bruins had each intention of taking part in had they been ready to take action responsibly.
Solely a month later, Jarmond confronted backlash for being gradual to wade into an argument involving a racial slur utilized by a member of the ladies’s gymnastics crew. Jarmond met with the crew solely after Margzetta Frazier and Norah Flatley tweeted to request his assist, and Frazier later described an announcement that Jarmond launched in regards to the scenario as “discouraging” primarily based on the athletic division’s response to the scandal being “performative.”
Maybe Jarmond’s greatest problem has been an underperforming soccer crew that’s drawn record-low crowds on the Rose Bowl.
Foster’s fast flameout after just a little multiple season has led to a brand new opening contained in the athletic division whereas main a rising contingent of donors and followers to demand yet one more. A petition to have Jarmond resign or be eliminated has collected greater than 1,400 signatures and a cell billboard truck circulated Westwood final week with messages corresponding to “UCLA Football Deserves Better Fire AD Martin Jarmond” and “$7 Million Buyout for UCLA’s AD? Failure Never Paid So Well.”
In response to the phrases of the contract extension he signed in Could 2024 — at a time when UCLA was transitioning from outgoing chancellor Gene Block to successor Julio Frenk — Jarmond, 45, could be owed roughly $7.1 million, or the total quantity of his remaining contract that runs by June 30, 2029, if he was terminated with out trigger.
“No single person has done more to damage the legacy and potential of UCLA football than Martin Jarmond,” mentioned Ryan Bernard, one of many organizers of the cell billboard truck. “From his inability to fire Chip Kelly to his unjustifiable, lazy hire of a recently departed running backs coach as head coach, Jarmond’s performance has been abysmal.”
