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FootFallz is an actual property gross sales and advertising and marketing utility.
Platforms: iOS
Splendid for: Itemizing brokers, sellers
Prime promoting factors:
Open home advertising and marketing suite
Title rep integration
Neighborhood Attain device
Collaboration with all deal stakeholders
Exhibiting scheduler with purchaser company settlement
Prime issues:
FootFallz is a giant app attempting to do quite a lot of issues that quite a lot of different apps supply, however its vertical integration of these capabilities makes it price a glance.
What it is best to know
FootFallz is a mobile-first utility that goals to maintain transaction events working collectively. It’s a common enterprise app first, not removed from options like ListedKit, Mosaik and Trackxi, that marry productiveness with new enterprise era.
FootFallz is a bit more conventional in its method, although, which means it’s extra agent-inward than consumer-facing, wanting to assist brokers do sooner the issues they already do, corresponding to selling and holding open homes, connecting mortgage and title reps with sellers, sending follow-up campaigns, and reaching out to prospects. It calls itself an “all-in-one app,” if that helps.
FootFallz fastens the itemizing agent to their title rep and mortgage companions and depends on the previous to supply information on leads and listings. It does a good job of protecting the vendor knowledgeable as to how their house is performing after occasions like open homes and showings, and there’s a web proceeds sheet that’s generated after a proposal is submitted to assist sellers perceive the place every purchaser is positioned.
The actual fact I wanted to see this utility demonstrated twice was extra a element of the group nonetheless studying tips on how to current it than its nature as a feature-heavy cell expertise. I initially thought the latter, that there was an excessive amount of right here for an agent to make sense of all of it. And for brand spanking new brokers, that’s true.
FootFallz is finest for brokers who’ve had a few good years and need to maintain that momentum. It does loads, and quite a lot of it’s good. Like so many software program options that I see, although, it isn’t filling any particular area of interest — nothing we haven’t seen earlier than — however that doesn’t imply it’s not good software program.
It’s nicely constructed, and its UI feels acquainted with out being drained or uncared for. The person can choose it up shortly and get issues performed earlier than they understand it. For many who want longer to undertake, although, or occasional help, FootFallz has a sturdy studying hub with roleplaying, flashcards and different adoption help assets.
I say this loads about purposes like FootFallz: It’s OK to supply the business with one other software program possibility so long as it’s not a lazy try. This isn’t the case right here, as FootFallz does supply the market some sharp value-adds and a properly orchestrated cell expertise.
I love the app’s dedication to door-knocking, for instance. Some brokers nonetheless do it, so why not use FootFallz to know higher whose door you’re knocking on?
There’s additionally a GPS-tagging operate for open home and new itemizing signage. Plant your open home signal, tag it within the app, after which transfer on to the following high-traffic nook. This implies you possibly can mark your spots and, I argue, place them at higher distances.
It’s additionally very useful if you have to ship another person to choose them up or create benchmarks for which open homes had higher visitors. The place you set the indicators counts.
For many who do incentives at open homes, FootFallz has a digital raffle element that may be enjoyable for guests.
The app’s Neighborhood Attain module encapsulates domestically curated lead lists gleaned from companion title rep information. It permits the person to discover a appropriate lead’s tackle, cease by after which shortly document the interplay. I feel it’s an effective way to marketplace for a close-by open home, one other enterprise operate FootFallz addresses.
The Open Home instruments embody a digital sign-in sheet with automated suggestions solicitation, pre-built advertising and marketing belongings, a mortgage possibility playsheet for patrons and a report on exercise to supply the vendor. They work collectively properly, and to reiterate, it’s good to have it a part of one thing extra, although the gamers on this area — CurbHero, Spacio, and so forth. — properly combine with frequent CRMs.
Your title rep has a much bigger function in FootFallz than they could in different purposes. It’s a smart move given how a lot data they’ve entry to and the way typically offers get tripped up as soon as they’re concerned. Level being: The sooner the title rep is built-in into the deal, the earlier hurdles will be cleared.
FootFallz is nicely put collectively, which means its capabilities are relatable and cohesive. It’s designed to be an on a regular basis productiveness help system. I fear, too, in regards to the group’s willingness to stay to its “all-in-one” method, although. I feel quite a lot of suggestions was collected from its inner circle or brokers they know as a result of I obtained the sense its person expertise was designed round how the founders work, possibly with the belief all brokers go about their enterprise in the identical method.
When you don’t door knock, can you continue to use this app? After all.
When you have a strong information supply for house owners and listings, like Revaluate, RealReports, Fello or Land id, can you continue to use FootFallz? Sure.
When you use current open home purposes for open homes, is FootFallz for you? Presumably.
See the place I’m headed? Like I mentioned, there’s actual profit to FootFallz’s accumulation of those wants and for these wanting to chop down on the variety of logins they should handle, it is a strong possibility. I feel it must work on positioning, discovering some tighter niches to focus on and never being so fast to attempt to remedy each agent’s frustration.
When you give it a shot, let me know if I’m on monitor.
Have a expertise product you want to focus on? Electronic mail Craig Rowe
Craig C. Rowe began in business actual property on the daybreak of the dot-com increase, serving to an array of business actual property firms fortify their on-line presence and analyze inner software program choices. He now helps brokers with expertise choices and advertising and marketing by reviewing software program and tech for Inman.
