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Many actual property brokers advocate a relationship-building strategy to enterprise, and for South Florida new improvement gross sales specialist, Juan Carlos Tobon, these relationships are the important thing to creating that means within the on a regular basis.
“I believe that buying or selling a property should be a meaningful experience, not just a process,” Tobon mentioned. “My approach is to build strong, lasting relationships with clients and brokers, making sure they feel supported every step of the way. This mindset has been the foundation of my success over the past 19 years.”
Tobon’s community of shoppers throughout Latin America, Canada and the U.S. make him somebody who’s “known not only for achieving results but for being someone brokers and clients can rely on, project after project. This commitment has led to the successful sale of over 600 condos in top Miami projects.”
Tobon embraces a philosophy of stability, grounded and motivated by his household, together with spouse, Juliana, who can also be his actual property associate, and their twin daughters. “I work hard for my clients and brokers, but I also know that a balanced life and a love for what you do are key to a fulfilling career and personal life,” he mentioned.
Title: Juan Carlos Tobon
Title: Senior Government of New Improvement Gross sales
Expertise: 19 years in Actual Property
Location: Miami-Dade and Broward County, Florida
Brokerage identify: PMG Residential
Rankings: Ranked within the prime 1% nationwide
Transaction sides: Over 600 properties offered
Gross sales quantity: Over $1.2 billion in transactions
Awards: Prime Producer at Cervera Actual Property for the previous 10 years
What’s one huge lesson you’ve realized in actual property?
One of many greatest classes I’ve realized is that different brokers, Realtors or brokers aren’t your competitors. The extra constructive relationships you construct with others within the trade, the extra profitable you’ll be on this enterprise.
Years in the past, I seen that there was a variety of rivalry amongst brokers, however I took a special strategy. By specializing in collaboration over competitors, I’ve been in a position to construct numerous partnerships every year.
This has introduced long-term success, and it’s a strong reminder that in actual property, success is constructed on connections, not competitors.
What’s the most effective recommendation you ever obtained?
I as soon as heard Warren Buffett quote the adage, “Love what you do, and you’ll never work a day in your life,” and it by no means left me. This phrase has turn out to be my private motto.
Actual property may be difficult, with highs and lows that include every transaction and consumer. However embracing this mindset retains me energized and motivated.
Whenever you genuinely love what you do, it shines via in your work, and your shoppers and colleagues can really feel that zeal. It’s this strategy that drives me to go above and past day by day, making actual property a satisfying journey fairly than only a job.
What would you inform a brand new agent earlier than they begin out within the enterprise?
My recommendation to new brokers is to embrace three key traits: sociability, persistence and integrity. First, you might want to be genuinely social; attending occasions, programs, mission launches, and networking with different brokers and shoppers is important to your success.
Second, perceive that actual property is a long-term journey — you received’t obtain in a single day success. The primary few years are all about studying, making connections, constructing alliances and establishing your identify within the trade.
Lastly, all the time be sincere; your identify and repute are the whole lot on this enterprise. Fast wins is perhaps tempting, however your repute is your biggest asset, and honesty will result in sustainable success and belief with shoppers and friends alike.
What do shoppers have to know earlier than they start an actual property transaction?
Purchasers ought to be clear about two important elements: their monetary place and their imaginative and prescient for the longer term. Our position as brokers is to information them on neighborhoods, properties and good alternatives, however it’s important that shoppers perceive their monetary scenario first. Realizing their money circulation, finances and future monetary commitments helps forestall them from overextending themselves.
Purchasers must also be clear on their future objectives: Do they envision a property in a full of life space with eating places and nightlife, or do they need a quieter neighborhood that’s family-friendly with good faculties?
Moreover, understanding closing prices and financing necessities can forestall last-minute surprises. Knowledgeable shoppers make higher choices, which results in smoother transactions and profitable outcomes.
What’s the one factor everybody ought to be doing to make their life/enterprise higher?
Group, focus and keenness are important for a satisfying and profitable life — not simply in enterprise, however in each facet. Staying organized and setting clear objectives helps you concentrate on what issues most, whether or not it’s work or household.
In the event you’re keen about what you do, it doesn’t really feel like work; it turns into a pure a part of your life. Actual property may be demanding, however loving what you do retains you motivated and balanced, permitting you to take pleasure in life each in and out of doors of labor. Taking time for household, hobbies, and private progress alongside profession objectives is what really creates a well-rounded, fulfilling life.
E mail Christy Murdock
