Zenlist is a mobile-first app that permits brokers and homebuyers to go looking properties collectively. Zenlist has greater than 35,000 customers and a number of brokerage and MLS partnerships.
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Realtor.com has acquired collaborative residence search app Zenlist, based on an announcement early Monday morning.
Launched in 2016, Zenlist allows purchaser’s brokers and their shoppers to seek for properties collectively. Zenlist additionally gives an in-app communications system, the place brokers and homebuyers can immediately share listings, swap notes about potential properties and map out a tour itinerary utilizing Google Maps. The app additionally offers an agent dashboard, the place brokers can see which listings their shoppers have seen, saved, and despatched inquiries about.
Zenlist pulls property info straight from a number of itemizing providers (MLSs) and has partnered with a number of main MLSs and brokerages, together with Houwzer, Baird & Warner, and the San Francisco Affiliation of Realtors (SFAR) MLS. The app presently has a consumer base of greater than 35,000 brokers.
The app acquired a four-star evaluation in 2022 from Inman tech reviewer Craig Rowe, who mentioned Zenlist’s interface gave brokers the “ability to engage homeshoppers and inspire communication within the listing space” and “better [allows them] to craft narratives around properties and the services they provide.”
Anna Marie Castiglioni, Realtor.com
“We’re excited to join the team at Realtor.com and view this acquisition as an incredible opportunity for our customers and team,” Zenlist founder and CEO Tom MacLeod mentioned in a ready assertion. “By tapping into Realtor.com’s trusted brand and scale, we’ll be able to enhance our platform, broaden our offerings, and continue delivering top-tier services and tools to even more industry partners and professionals.”
Realtor.com Subsequent’s head, Anna Marie Castiglioni, mentioned the acquisition of Zenlist aligns with the portal’s overarching mission to assist brokers and shoppers keep on the reducing fringe of the market.
“As shifting dynamics reshape the real estate industry, Realtor.com is investing in technology and tools that help our industry partners and real estate professionals stay resilient, relevant and ready for what’s next,” she mentioned in a written assertion. “The acquisition of Zenlist marks a step forward in that effort.”
“With Zenlist, we aim to deliver a more modern, transparent and cooperative consumer buying and selling experience — at a time when trust, openness and innovation matter more than ever,” she added.
E-mail Marian McPherson
