The 2 firms have agreed to supply Native Logic’s scalable library of metropolis, neighborhood and street-level NeighborhoodIntel stories by means of the SentriLock interface.
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Residence entry and itemizing safety firm SentriLock has inked a deal to supply the companies of community-first advertising and marketing companies firm Native Logic to its greater than 500,000 lively customers, Inman has realized.
A Nov. 4 press launch stated the 2 firms have agreed to supply Native Logic’s scalable library of metropolis, neighborhood and street-level NeighborhoodIntel stories by means of the SentriLock interface to supply “unparalleled neighborhood data and insights accessible during showings within the SentriKey Real Estate platform.”
The intent of the connection is for each firms to increase their advertising and marketing attain. Nonetheless, there may be a great deal of integration smarts in it, given SentriLock’s core worth proposition, which facilities on folks visiting particular houses, and thus, particular neighborhoods.
Upon scheduling a displaying and requesting entry, an agent can select to purchase a Native Logic report for that house straight from the entry expertise. It’s tantamount to being provided a field of drill bits when shopping for a drill.
“Our NeighborhoodIntel reports are designed to give agents a comprehensive understanding of any neighborhood, enabling them to differentiate themselves and build greater trust with their clients,” stated Vincent-Charles Hodder, co-founder and CEO of Native Logic, in a press release. “Partnering with SentriLock is a powerful step forward in our mission.”
SentriLock expanded into software program throughout the COVID-19 pandemic, a time when the trade was looking for alternate options to ShowingTime after its acquisition by Zillow.
The platform, formally referred to as SentriKey Exhibiting Service, was designed utilizing enter from actual property professionals and is supposed to assist them arrange and coordinate the best way they present properties, in accordance with a 2021 assertion from SentriLock. Amongst different issues, the instrument offers customers with market information, scheduling choices, a digital assistant dubbed SAM, a shopper roster, listing-sharing choices and, now, hyperlocal advertising and marketing content material by means of Native Logic.
Native Logic has made inroads with plenty of fellow software program firms and trade gamers. In June 2024 it connected with DirectOffer and Lundy’s AI house search answer, in addition to Property Panorama in March and Homegenius in April. In 2023, it introduced a cope with MLS software program firm VestaPlus.
SentriLock believes its partnership with the placement marketer demonstrates its dedication to serving to brokers add worth.
“At SentriLock, we are committed to equipping Realtors with the best tools in the industry,” stated Scott Fisher, Founder and CEO of SentriLock, stated within the launch. “This partnership with Local Logic is another great property technology relationship that takes our service to the next level by adding robust neighborhood insights that enrich the client experience and help agents stand out in a competitive market where providing amazing experiences is critical.”
SentriLock is an entirely owned subsidiary of the Nationwide Affiliation of Realtors (NAR) and serves greater than 400 associations and MLSs.
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