Press Play Ventures has a easy aim – assist extra ladies develop into startup founders.
The 12-week accelerator program received the GSD (Get Sh*t Achieved) Award, supported by Herbert Smith Freehills Kramer, on the Startup Each day Greatest in Tech Awards 2025 after delivering a dramatic impression for ladies founders in simply 12 months.
Press Play was based by Jumpstart Studio’s Sangeeta Muchandani, three-time founder, angel investor Preethi Mohan from NiceTo, Isaac Jeffries, and Poonam Advani – Greatest in Tech Future Chief of the 12 months finalist – in early 2024 and was backed by LaunchVic’s Alice Anderson Fund, which backs ladies founders.
The premise is obvious: A program for ladies seeking to step outdoors their company, scaleup or startup jobs to develop into a startup founder.
In simply 18 months, they delivered a 12% uplift in ladies founders in Victoria, additionally having a broader impression on who will get to construct, how assist is delivered, and what inclusive innovation appears to be like like.
Press Play has already helped 120 ladies to launch 104 startups. It’s a dramatic shift when ladies symbolize simply 20% of startup founders and get lower than 2% of VC funding.
The pre-accelerator helps ladies transition from employment into entrepreneurship by absolutely funded and partial scholarships (between 85% and 100%), zero fairness, and hands-on, high-touch assist.
A snapshot of expertise
The alumni is its personal exceptional snapshot of expertise – 65% are mid-career ladies over 35, 62% are multicultural, and 73% new to startups.
Their startup roster spans MedTech, AI, DeepTech, Round Vogue, FinTech, and extra, together with GonGlobal which raised a $1.6 million pre-Seed spherical; and Umbrellus, which partnered with RMIT for ClimateTech analysis and was accepted into LaunchVic’s CivVic Labs for the Round Agtech Problem.
Now they’re scaling Press Play Ventures nationally, with two streams: a web based program for ladies throughout Australia and an in-person stream in Victoria, guaranteeing accessibility for ladies in regional and distant areas.
“Our goal is to create a robust pipeline of diverse, investment-ready women-led startups across Australia and then expand internationally,” Mohan explains.
“We’re also co-designing new initiatives with universities, incubators, and councils to embed inclusive startup education into mainstream systems, making sure gender equity is baked in from the beginning, not added as an afterthought.”
The right way to GSD
The group’s strategy proves that when the setting is true, ladies thrive.
Accepting the GSD award, Mohan stated it’s felt like whirlwind since launch, however wanting again they actually did Get Shit Achieved.
“The most effective suggestions we get is from our founders, however that is the ecosystem really recognising us, which is so particular as a result of we actually are a program the place we join founders to the ecosystem. And to get that recognition is unimaginable,” she stated.
“I think the biggest thing anyone can do [in the startup community] is lean in and support the people that are supporting the women. Because we’re already there putting in the hard yards and working with women to make it a warm and inviting experience. And we need the rest of the ecosystem to help them stay and flourish.”
So what’s one concrete factor the startup ecosystem can do to assist GSD?
“That is one thing that we all the time inform our ladies founders. Achieved is best than excellent,” Mohan stated.
“So it’s higher simply to place an thought on the market and iterate and get it the place you need it to be than simply ready and sitting in your palms. So any ladies watching this? Simply get shit achieved.”
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