Unilever, the FTSE 100 shopper items large, has put its plant-based meals vary The Vegetarian Butcher up on the market because it streamlines its focus onto worldwide megabrands.
Business sources stated that numerous potential consumers had already been approached to gauge their urge for food for a deal.
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The Vegetarian Butcher was created in 2007 by Jaap Korteweg, a ninth-generation livestock farmer who had transformed to vegetarianism.
Its merchandise are bought by supermarkets together with Ocado, Sainsbury’s and Tesco, and it’s stated by insiders to be recording sturdy development in gross sales volumes.
The Vegetarian Butcher’s seemingly valuation in a sale was unclear on Tuesday.
The potential sale of the model comes at a difficult time for meat options, with plant-based meals corporations having attracted billions of {dollars} in funding lately.
Final week, Hein Schumacher, Unilever’s chief govt since final yr, informed buyers that he needed to “prune” the corporate’s huge portfolio of meals manufacturers.
In complete, the manufacturers he has recognized as candidates to dump generate roughly £1bn in annual gross sales.
Its ice cream division, which incorporates Magnum and Ben & Jerry’s, may even be separated, though by a public itemizing slightly than a sale.
Unilever declined to remark.
