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Michigan Post > Blog > Entertainment > will.i.am and Sean Paul on embracing synthetic intelligence in music
Entertainment

will.i.am and Sean Paul on embracing synthetic intelligence in music

By Editorial Board Published March 14, 2025 5 Min Read
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will.i.am and Sean Paul on embracing synthetic intelligence in music

How synthetic intelligence will have an effect on our lives going ahead is a query being discovered throughout just about all industries proper now. 

Whereas many within the arts have expressed considerations over how algorithms be taught from their work, Black Eyes Peas star will.i.am believes it really ought to “inspire you to create”.

An early synthetic intelligence supporter, he says: “If you’re basing what you’re going to do tomorrow off yesterday, you’re not growing.”

Quite than synthetic intelligence being one thing with unfavorable connotations, he insists its potential ought to “inspire better, broader, deeper, faster…[it] shouldn’t stop you from being human”.

will.i.am and Sean Paul on embracing synthetic intelligence in music

Picture:
The Black Eyed Peas star informed Sky Information AI ought to ‘encourage you to create’

As probably the most distinguished voices to place himself within the pro-AI camp, his enthusiasm is actually infectious.

Those that turned out to see the demonstration of his app-based platform RAiDiO.FYI received to see the musician and tech entrepreneur problem certainly one of his AI personas to make a joke evaluating laptop chips and guacamole chips with fairly humorous outcomes.

He hopes listeners will come to work together and speak with AI presenters within the not-too-distant future.

However is it a gimmick or a style of the longer term?

“I don’t think anything can water down our industry any more than TikTok has,” he responded.

“We used to listen to three-minute songs, now we’re down to nine seconds….TikTok and that algorithm, you know, changes what record companies are looking for, changes the architecture of the song… it’s watered down…we an ocean (sic).”

Sean Paul on embracing AI

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Sean Paul

1:09

Sean Paul explains how he makes use of AI

However Jamaican dancehall musician Sean Paul is not solely received over by AI’s potential.

“I am apprehensive about certain parts of [it] in terms of making people lazy to writing”, the 52-year-old, who has labored with numerous stars over his 20-year profession, stated.

“It can become a toy and make music more dispensable.”

Sean Paul. Pic: AP Photo/Matt Sayles

Picture:
Sean Paul. Pic: AP Photograph/Matt Sayles

He stated: “If it does happen that AI takes my stuff and I’m never compensated because of it (…) I will fight that.

“It is gonna occur. Already although, I really feel me, the artist, the creator, I’ve received the brief finish of the stick for a very long time. Even earlier than the times of streaming – we get 0.0 one thing of the product – and it is we that created it.”

AI as a ‘tool’

However, he also acknowledged that “occasions have modified” – and that adapting is key to surviving the ever-changing music industry.

Paul says none of his published music has been touched by AI – but he is open to experimenting with it.

“I’ve used it for making an attempt to complete riddim patterns that I’ve….I used it as a software… as I feel everyone ought to.”

Some big names in music, like Sir Paul McCartney and Sir Elton John, have openly called for a legal framework to be established to better protect artists, which will.i.am agrees is paramount “to not at all times lead with greed, particularly with highly effective methods” like AI.

“There must be some kind of synthetic intelligence structure….I imagine try to be licensed to place out AIs proper now and you are not.”

Dubbed ‘Is This What We Want?’, its aim was to highlight concern for how their work is potentially being used to develop and train the technology.

While the likes of will.i.am and Sean Paul may be open to seeing where the technology takes them, Alastair Webber believes the government should be taking control rather than loosening the reins.

The son of composer Lord Lloyd Webber, he believes while it’s important that big figures within the industry like his father are vocal with their concerns, the stand they’re taking is actually for those with their careers ahead of them.

“We’re not speaking about these large names like Andrew Lloyd Webber or Elton John, all these folks which are getting the headlines supporting this, really [this matters more] for the younger folks being born at present.”

TAGGED:ArtificialembracingintelligenceMusicPaulSeanwill.i.am
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