Flika customers swipe proper on properties they like, and left on these they don’t. The app stands out for its consumer-heavy really feel and expertise, prefer it could possibly be as simply serving to an individual discover a new pair of sneakers.
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Flika is an AI-based cellular app for client house search.
Platforms: iOS; AndroidIdeal for: Customers and brokers
Prime promoting factors:
• Easy, swipe-based search expertise• Fast studying of preferences• In-app chat dialog• Two-way agent/two-party collaboration• Auto-generated tour and purchaser company settlement
Prime concern(s):
Competitors and market consciousness.
What it’s best to know
Flika is one other consumer-first startup that’s powering into the factitious intelligence-based house search class. Its customers swipe proper on properties they like, and left on these they don’t. As a house is saved, the app learns what the person prefers, and from there the method turns into extra granular. Properties are scored and there’s a chat interface for partaking with the app in a big selection of deal eventualities. Flika is voice-capable, as nicely.
Brokers will be listed on Flika in accordance with market efficiency utilizing MLS statistics, so it’s not primarily based on a advertising price range. Patrons can discover or enter an related agent and are additionally offered a DocuSign-derived purchaser company settlement to have on the prepared, a pointy value-add stemming from current trade necessities.
The app stands out for its consumer-heavy really feel and expertise — prefer it could possibly be as simply serving to an individual discover a new pair of sneakers. The footer menu affords instruments for initiating search, discovering an agent, reviewing a house wishlist and the AI interface, which incorporates some samples on learn how to converse.
The profile icon is simple with title and password entry, and so on., but it surely’s additionally the place Flika positioned its mortgage partnership pitch, which asks for a separate login. This might annoy me an excellent deal if I used to be a stay person of the app. I hate having to re-register as soon as already a part of a group, so I hope the Flika crew finds a option to share login credentials with the mortgage companion. It’s additionally too upfront and salesy; it’s not built-in with the app and feels loads like an interruption to the search expertise.
The profile part can be the place customers can create teams for collaborative house searches and conversations round doable listings. Good.
Mortgage pitch apart, the search expertise is what issues, and that’s what I feel customers will adhere to. For these itemizing brokers anxious about being second fiddle, worry not. Flika makes it very clear who listed the house. It contains their brokerage, the MLS# and the agent’s quantity, all beneath the map view and a few fundamental house information.
Tapping the guts app on the suitable nook of a picture signifies to the AI what you want inside every house, and the X icon does the alternative. That is what actually drills down into what’s driving a client’s alternative. They might love the kitchen and deck, however the nice room, main bed room and small storage are turn-offs.
It’s this app-based, AI-supported granular data that may make house search one thing brokers not have to spend six months overseeing. It releases them from the tedium of attempting to extrapolate from reticent consumers why one home is nice and the opposite offensive solely to see the preferences swap two excursions later. Let know-how deal with it, your worth rests in transaction steerage.
The app will probably be asserting extra options quickly to deal with in-app provide submission and doc automation. Now, what issues me just a little right here is that such options could lead on Flika to changing into extra of a full-service transaction expertise, thus diluting the search expertise, relegating it to merely a pleasant part of a much wider actual property enterprise software.
The fantastic thing about this rising software program class, into which I’ll lump Eden, ListAssist and to some extent Mosaik (an app that has a transaction part, too) is that their collective expertise begins with the client in thoughts, particularly essential in a market that’s solely speaking about consumers.
Flika, like its brethren, will be extra nimble and impressed, much less entrenched find methods to get brokers paid and as an alternative providing one thing for the one that desires to seek for what they need in a house, as an alternative of in accordance with what an MLS’s stodgy parameters tells them is on the market. It’s a distinction in mentality; it’s the distinction between agent-first and consumer-first.
And it’s the rationale the trade is going through what it’s going through.
Have a know-how product you want to talk about? E mail Craig Rowe
Craig C. Rowe began in industrial actual property on the daybreak of the dot-com growth, serving to an array of economic actual property corporations fortify their on-line presence and analyze inside software program selections. He now helps brokers with know-how selections and advertising by reviewing software program and tech for Inman.
